Lifecycle Marketing Manager

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🕒 March 18

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Audien Hearing

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2020

🏥 Healthcare

🛍️ eCommerce

🔧 Hardware

Healthcare • eCommerce • Hardware

Audien Hearing is a US-based direct-to-consumer maker and retailer of FDA-registered over-the-counter hearing aids and accessories. It offers a range of models (app-controlled and touchscreen) that provide personalized sound profiles, multiple listening modes, and battery/charging options at much lower prices than traditional prescription devices. The company emphasizes affordability and accessibility (“Hearing For Everyone”), provides a 45-day risk-free trial, lifetime support, trade-in credits, fast free shipping, and sells online and through major retailers.

📋 Description

• Own and lead the lifecycle marketing strategy across email, SMS, and mail channels to support customer acquisition, onboarding, engagement, retention, and winback. • Develop segmentation strategies to deliver targeted and personalized campaigns based on behavioral, transactional, and demographic data. • Design and optimize automated lifecycle journeys (e.g., welcome series, abandoned cart, reactivation) and promotional campaigns to increase conversion, drive purchase rates, and decrease return rates. • Drive database growth and health, including opt-in strategies, list hygiene, and compliance with privacy regulations (CAN-SPAM, TCPA, GDPR, etc.). • Set and manage KPIs for acquisition, retention, engagement, churn reduction, and revenue contribution from email/SMS. • Partner with Creative and Content teams to ensure messaging is compelling, brand-aligned, and optimized for performance. • Conduct A/B testing across campaigns and automation flows to continuously improve performance. • Analyze and report on campaign effectiveness, customer behavior trends, and key business metrics. • Evaluate and manage relationships with ESPs, SMS platforms, and other Martech partners.

🎯 Requirements

• 6+ years of experience in digital or lifecycle marketing, including 2+ years in a leadership role focused on email and SMS • Proven track record building and scaling lifecycle operations in eCommerce and DTC business environments that drive revenue and retention • Deep understanding of CRM strategy, customer segmentation, personalization, and marketing automation tools • Strong analytical skills and comfort working with data to inform decisions (experience with tools like Google Analytics, Looker, Tableau, etc.) • Hands-on experience with major ESPs (e.g., Klaviyo, Braze, Iterable) and SMS platforms (e.g., Attentive, Postscript) • Familiarity with customer journey mapping and growth frameworks • Strong project management and cross-functional collaboration skills • Excellent communication and leadership capabilities.

🏖️ Benefits

• Health insurance • Retirement plans • Paid time off • Flexible work arrangements • Professional development opportunities