Influencer Marketing Coordinator

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October 29

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AUTODOC

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eCommerce • Transport • B2C

AUTODOC is the leading technology ecosystem connecting all stakeholders in the automotive aftermarket. It is the largest and fastest-growing e-commerce platform for vehicle parts in Europe, operating in 27 countries with local domains available in 23 languages. Founded in 2008 in Berlin, AUTODOC has become one of Europe's most exciting internet companies, generating a revenue of over 1. 3 billion euros in 2023. The company offers 5. 8 million products from 2300 brands for car, truck, and motorcycle manufacturers, providing reliable solutions for all parties involved in the market. With a diverse team of around 5000 employees across ten sites, AUTODOC is committed to its entrepreneurial spirit and a unique business model that delivers outstanding value to its customers.

5001 - 10000 employees

Founded 2008

🛍️ eCommerce

🚗 Transport

👥 B2C

📋 Description

• The role of an Influencer Marketing Coordinator includes contributing to the design and execution of influencer campaigns, identifying and building relationships with industry influencers, and measuring the success of those campaigns • Develop and execute influencer marketing strategies and creative campaigns on the European market • Research and recruit influencers within niches from the European market • Support strategic paid/earned campaigns from negotiations to execution, ensuring messaging, content, and timeline is aligned, collaborating with brand launch teams • Market research, trend analysis, and competitors research • Building strong relationships with relevant influencers • Composing creative briefs for the campaigns on social media • Reaching out and communicating with influencers • Analyze and report the effectiveness of programs and competitive analysis for management • Monitor campaign KPIs and objectives such as reach, engagement, impressions, conversions, and ROI • Conduct competitor research and analysis to inform influencer strategies and maintain a competitive edge • Ensure that all influencer collaborations comply with FTC regulations, brand guidelines, and legal requirements • Manage contracts, deliverables, and timelines to ensure smooth execution of influencer campaigns

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field • 1 year + experience in marketing communications in influencer marketing, social media management, or digital marketing, with a proven track record of running successful influencer campaigns • Strong understanding of social media platforms (Instagram, TikTok, YouTube, etc.) and their role in influencer marketing • Analytical mindset with the ability to translate data into actionable insights • Creative thinker with a passion for staying on top of social media and digital marketing trends • Ability to manage multiple projects and campaigns simultaneously in a fast-paced environment • Fluent English + Russian and ability to maintain business communication • Keen interest in marketing communications and brand management • Problem-solving and negotiation skills • Ability to work in a fast-changing environment • Previous experience with foreign markets is a plus • Ability to combine manual and creative tasks

🏖️ Benefits

• Competitive salaries based on your professional experience • Stable employment in a fast-growing international company • A cafeteria benefits system that lets you choose from options such as life insurance, private medical care, a sports card, cinema tickets, and more • Guaranteed 26 vacation days per calendar year, regardless of seniority • An extra day off to celebrate your birthday • Mental Wellbeing Program – free and confidential mental and physical health support services for you and your immediate family, covering a wide range of personal and work-related issues • AUTODOC corporate discount (up to €1,080 per year) for purchasing car parts at special rates for personal use • Opportunities for advancement, further training (over 650 courses on soft and hard skills available on our e-learning platform), and coaching • Free English, German, and Polish language classes • Referral program with attractive incentives • Flexible working hours and hybrid or fully remote work model