Senior Vice President, Brand Strategy

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September 17

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Avalere

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Healthcare Insurance • Consulting • SaaS

Avalere is a healthcare consulting firm founded in 2000, partnered with leading life sciences companies, health plans, providers, and investors. It provides objective analysis, balanced insights, and innovative, data-driven solutions to complex healthcare challenges. Avalere specializes in services such as market access, HEOR, patient-centered research, implementation science, evaluation, and due diligence. It operates as part of Avalere Health, dedicating efforts to help clients in the life sciences, health plans, providers, and private equity sectors to anticipate and adapt to industry trends. The firm offers insights into federal and state healthcare policies and aids clients in adapting to changes in the legislative and regulatory environment.

201 - 500 employees

⚕️ Healthcare Insurance

☁️ SaaS

📋 Description

• Consult on the analysis of qualitative and quantitative research relating to audience (HCP, patient, and caregiver), brand, culture, and media channels to derive meaningful insights • Oversee the development of strategy maps, brand maps, and brand ladders, the articulation of insights and promises, and the development of personas, as well as customer journeys and ecosystems • Advise Strategists, Account leads, Scientific Directors and Creative Directors to create tight, inspiring creative briefs and translate brand insights into ideas • Monitor cultural and social trends, their impact on target attitudes, behavior and perceptions, using a variety of market and research data • Clearly communicate and present ideas, POVs, and strategies to internal teams, clients, and prospective clients • Inform the development of and facilitate workshops using strategic tools and frameworks • Mentor, coach, and counsel strategy team members to facilitate their growth and development

🎯 Requirements

• 12+ years strategic planning or marketing experience in a healthcare/pharma advertising agency environment • Relevant category and launch experience • Experience with HCP and patient marketing, including Pharma brand launch • Experience as lead strategist with brand strategy for :30-60 TV Spots promoting drug brands. • Experience utilizing strategic tools for analysis • Experience building and facilitating client workshops • Proven track record building and leading teams • Superb and persuasive communications skills, both written and verbal • Adept at storytelling • Bachelor's degree in related field (eg. Marketing, Psychology, Anthropology, Sociology, Statistics); Master's degree ideal

🏖️ Benefits

• You will receive a 401K plan with an employer match contribution up to 4% (immediately vested), as well as life insurance, disability coverage, and medical, dental, and vision plans for peace of mind. Enjoy flexible working arrangements, including hybrid and remote work, along with the option to work from anywhere across the globe two weeks each year. We provide 20 vacation days plus one personal well-being day, recognise 9 public holidays, along with gifted end-of-year holidays and an early Summer Friday finish in June, July, and August. • Access free counselling through our employee assistance program and personalized health support. Our enhanced maternity, paternity, family leave, and fertility policies provide support across every stage of your family-planning journey. You can also benefit from continuous opportunities to professionally develop with on-demand training, support, and global mobility opportunities across the business. • We encourage all applicants to read our candidate privacy notice before applying to Avalere Health.