Digital Analytics Manager

🕒 August 26

🔔 Pennsylvania – Remote

🔔 Pennsylvania – Remote

💵 $97.5k - $157k / year

⏰ Full Time

🟠 Senior

🔴 Lead

📉 Data Analyst

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Avantor

WebsiteLinkedInAll Job Openings

10,000+ employees

🧬 Biotechnology

🏥 Healthcare

🤝 B2B

💰 Private equity on 2010-08

Biotechnology • Healthcare • B2B

Avantor is a leading life science tools company and global provider of mission-critical products and services to customers in the life sciences and advanced technology industries. From discovery to delivery, Avantor works side-by-side with scientists worldwide to enable breakthroughs in medicine, healthcare, and technology by supplying laboratory consumables, chemicals, equipment, distribution and lab services used across research, development and production. Its portfolio is used at more than 300,000 customer locations in 180 countries; the company operates 200+ locations with 13,500+ associates and has a long operational history of over 120 years.

📋 Description

• Oversee the development and enhancement of digital analytics tools and platforms, including Google Analytics 4 • Lead a global team of Digital Analytics Developers • Lead Avantor's web analytics ecosystem and ensure complete, accurate implementation • Build analytics tag, event, integration, and platform roadmaps aligned with business objectives • Lead global adoption of Google Analytics 4 across Avantor web properties • Identify tracking opportunities to improve customer experiences • Support web development projects, code releases, and IT and Digital Marketing initiatives requiring event tagging or dashboards • Gather information from internal and external sources to create bespoke tagging solutions and advise stakeholders on interpreting results • Develop documentation, training materials, and support resources • Collaborate with business and marketing managers on web strategies and initiatives • Conduct market research and competitive analysis • Support Adobe Target event tagging and data layer requirements • Prepare reports for executive stakeholders with trends and recommendations • Collaborate with engineering, design, and business teams to define product requirements and analytics roadmaps • Work with data scientists and analysts to integrate advanced analytics and machine learning models into products • Propose data governance strategies and implement solutions • Perform other duties as assigned

🎯 Requirements

• Bachelor's degree in Marketing, Computer Science, or related discipline • Minimum 8 years experience in digital marketing or a related field • 5 years of hands-on Product Management experience with Google Analytics, Google Tag Manager, or similar digital analytics solutions such as Adobe Analytics • Experience migrating from Universal Analytics to GA4 • Advanced understanding of Google Analytics Tagging • Strong e-marketing channel knowledge • Basic knowledge of HTML, CSS, and JavaScript • Excellent verbal and written communication skills • Ability to present concepts and reporting data to Manager, Director, and VP-level business users and external customers • Strong Project Management skills • Ability to work with minimal supervision to meet Digital Marketing leadership objectives • Ability to foster business relationships across teams and understand business operations • Ability to generate relevant campaigns from product and customer insights • Excellent attention to detail and organizational skills to manage multiple requests and projects • Ability to independently prioritize workload

🏖️ Benefits

• Medical coverage • Dental coverage • Vision coverage • Wellness programs • Health savings accounts • Flexible spending accounts • 401(k) plan with company match • Employee stock purchase program • 11 paid holidays • 18 PTO days annually • Volunteer time off • 6 weeks of 100% paid parental leave (except in states that offer paid family leave) • Learning experiences to support career growth and success