Strategic Marketing Analyst

9 hours ago

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Avantor

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Science • Biotechnology • Healthcare Insurance

Avantor is a leading life science tools company and global provider of mission-critical products and services to the life sciences and advanced technology industries. The company collaborates with scientists around the world to enable breakthroughs in medicine, healthcare, and technology. Avantor offers a proven portfolio of trusted, quality brands used in research, development, and production activities across more than 300,000 customer locations in 180 countries. It focuses on supporting scientific journeys through reliable products, digital solutions, innovation, and manufacturing facilities. Avantor is committed to sustainability, advancing biopharma, and enhancing scientific collaboration with digital technologies.

10,000+ employees

Founded 1904

🔬 Science

🧬 Biotechnology

⚕️ Healthcare Insurance

📋 Description

• Perform analysis of data to drive strategic business decisions on multimedia direct marketing campaigns • Data mining and in-depth analysis of customer databases • Create measurements such as response analysis, ROI, campaign dashboard development • Ensure continuous campaign and program improvement • Create closed-loop, highly quantitative measurement process to ensure effectiveness of database marketing efforts • Analyze campaign performance and make recommendations to improve response and ROI • Provides support/direction in factors affecting website visitor behavior, conversion, and customer retention rates

🎯 Requirements

• 7 years experience in web analytics and database marketing • Vendor management experience • Mastery level Excel, Access, Snowflake, and data analysis experience • Strong analytical background • Understanding of search engine optimization and search marketing • An understanding of database and direct marketing techniques • Proficiency in database queries, data normalization, and other statistical packages preferred • Strong experience with SQL and Python • Proficient in CRM system data, preferably salesforce.com • Excellent organizational skills and self-motivation

🏖️ Benefits

• medical, dental, and vision coverage • wellness programs • health savings and flexible spending accounts • 401(k) plan with company match • employee stock purchase program • 11 paid holidays • accrue 18 PTO days annually • eligible for volunteer time off • 6 weeks of 100% paid parental leave