Marketing Specialist – ANZ, ASEAN

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October 24

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Avery Dennison

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B2B • Manufacturing • Supply Chain

Avery Dennison is a global materials science and digital identification solutions company that specializes in providing a wide range of branding and information solutions. These solutions optimize labor and supply chain efficiency, reduce waste, and advance sustainability and transparency, ultimately connecting brands and consumers more effectively. Avery Dennison serves various industries, including automotive, healthcare, apparel, and retail, with products such as RFID tags, labels, and packaging materials. The company is committed to innovation and sustainability, helping businesses improve performance and reduce their environmental impact.

10,000+ employees

Founded 1935

🤝 B2B

📋 Description

• Execute the brand strategy and value proposition for Avery Dennison Graphic Solutions Division. • Developing and executing comprehensive marketing campaigns, including coordinating cross-functional teams, managing budgets, setting campaign goals, analyzing performance metrics, and making data-driven adjustments to optimize results. • Ensuring campaigns align with the right messaging and effectively engage the target audience to drive growth and achieve business objectives. • Drive the communications & PR strategy including development of press releases, content development & industry thought leadership pieces to increase brand awareness. • Accountable for developing and executing the marketing calendar working closely with commercial and product management teams. • Plan, organize, and execute engaging customer events and manage participation in exhibitions to enhance brand visibility and strengthen customer relationships. This includes coordinating event logistics, collaborating with internal teams and external vendors, creating impactful experiences while driving customer engagement and lead generation. • Develop sample programs and collateral to support sales with a consistent customer experience • Work closely with product management on new product releases and existing portfolios to maximize sales with powerful messaging and customer-centric sales and marketing assets. • Increase share of wallet at channel partners by delivering best-in-class channel marketing programs, incentives and promotions. Effectively drive the MDF program in partnership with key account managers. • Working with the Digital Marketing Manager on the execution of the Online marketing strategy, support in creating content, images, videos for execution • Drive lead generation to empower the commercial team and build a strong opportunity pipeline. • Define and execute non-product value-added service and customer loyalty programs to leverage brand differentiation and customer advocacy. • Own the ANZ & support ASEAN marketing budgets and manage a network of agencies and vendors to maximise spending & partner closely with the leadership team, and product managers

🎯 Requirements

• Bachelor’s degree in marketing, business, science or related disciplines • 5+ years of experience in marketing, with a background in both B2B and B2C being highly valued • Experience in the Automotive Industry will be highly valued • Prior experience working across ASEAN markets for a multinational organisation is essential • Proven track record in driving successful brand and communication strategies • Self-motivated, results-driven and hands-on approach • Excellent written & verbal communication and presentation skills, a working knowledge of Mandarin will be valued • Strong teamwork, influencing and relationship-building skills, across multiple levels of the organisation

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Remote work options