Senior SEO, AEO – Digital Growth Strategist

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November 25

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Axelerant

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Digital Marketing • SaaS • AI

Axelerant is a digital experience agency that blends AI with human creativity to deliver transformational outcomes for their clients. They offer services in digital experience platforms, digital engineering, experience design, digital marketing, intelligent automation, and quality engineering. Axelerant focuses on driving value at the intersection of people and digital experiences through people transformation, learning and development, and people care. They have been involved in various projects, including digital transformations and the development of digital experience platforms for clients like Doctors Without Borders and OHCHR. org. Their approach emphasizes seamless and scalable solutions, aiming to create value-driven solutions aligned with their clients' vision.

51 - 200 employees

☁️ SaaS

📋 Description

• - Lead technical discovery and research across search engines, social search, and AI-powered discovery layers. • - Translate business and growth goals into organic search architecture, including content clusters, topic hubs, schema frameworks, entity maps, and URL structures. • - Conduct keyword research, SERP analysis, competitor benchmarking, and content gap studies to guide strategy. • - Map full-funnel user journeys and identify content opportunities at each stage of awareness, consideration, and decision. • - Drive end-to-end SEO, AEO, and cross-platform discoverability strategy across search, AI Overviews, SGE, and social search environments. • - Architect content systems through topic clusters, hubs, and SEO/AEO-ready briefs while supporting content optimization, consolidation, and refresh efforts. • - Lead discovery and optimization for platforms like TikTok, Reddit, YouTube Search, communities, and zero-click environments, ensuring “search everywhere” visibility. • - Own organic strategy and roadmapping, prioritizing initiatives using impact frameworks and aligning SEO/AEO with product, content, and GTM plans. • - Lead technical SEO and migration efforts from planning through launch and stabilization, including redirects, staging validation, indexation, CWV improvements, and structured data optimization. • - Oversee analytics, experiments, and dashboards, including GA4 setup, KPI monitoring, Looker Studio reporting, and insight synthesis for decision-making. • - Present audits, strategies, roadmaps, and experiment results to clients and senior stakeholders, simplifying complex technical and AI concepts. • - Partner cross-functionally with developers, UX, content, PM, and leadership teams to ensure aligned and high-quality execution.

🎯 Requirements

• - Strong technical SEO expertise in audits, crawlability, indexation, CWV, structured data, performance, and tools like GSC, GA4, SEMrush, Ahrefs, ScreamingFrog, plus experience with sitemaps, robots.txt, canonicals, and regex redirects. • - Understanding of AEO, AI Overviews/SGE, LLM citation patterns, answer engines, schema and entity optimization, metadata frameworks, and llms.txt, with the ability to benchmark and improve AI-layer visibility. • - Ability to design topic clusters, hubs, entity maps, and full-funnel content systems, map intent to strategy, identify gaps, and produce SEO + AEO-ready briefs. • - Proven leadership in full-site migrations including planning, execution, validation, redirects, indexation, domain changes, redesigns, and high-risk SEO transitions. • - Advanced analytics skills with GA4 and Looker Studio, forecasting, experimentation, and translating insights into clear business recommendations. • - Experience optimizing visibility across TikTok, Reddit, YouTube, forums, social search, and emerging AI-driven discovery layers. • - Ability to build 6–12 month organic roadmaps using prioritization frameworks, forecasting models, and cross-functional alignment. • - Strong communication and leadership with the ability to simplify technical concepts and collaborate across UX, dev, PM, content, and executive teams.

🏖️ Benefits

• - Be part of an **AI-first**, remote-first digital agency that’s shaping the future of customer experiences. • - Collaborate with global teams and leading platform partners to solve meaningful challenges. • - Enjoy a culture that supports autonomy, continuous learning, and work-life harmony.