Manager, HCP Marketing

🕒 July 27

🤠 Texas – Remote

🤠 Texas – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Axena Health

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2023

🏥 Healthcare

☁️ SaaS

💰 $9.4M Series A - Axena Health on 2024-06

Healthcare • SaaS

Axena Health is a medical device and digital therapeutics company offering the Leva Pelvic Health System, a single-user device and smartphone-connected program for supervised pelvic floor muscle training. Leva combines an intravaginal motion-sensor wand with app-based coaching and telehealth prescription workflow to treat stress, mixed and mild-to-moderate urgency urinary incontinence, overactive bladder, and chronic fecal incontinence in women. The company provides clinician resources, telehealth access for prescriptions, safety and warranty information, and targets patients, healthcare providers, and health plans. Axena’s product is clinically supported and positioned as a home-based, non-surgical first-line therapy for pelvic floor rehabilitation.

📋 Description

• Own the development and execution of the Axena Health HCP marketing strategy • Translate clinical and product value into clear, compelling, and compliant HCP messaging, maintaining consistent brand delivery across all channels and touchpoints • Develop and maintain HCP sales enablement tools, including visual aids, brochures, presentations, digital assets, and field resources • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads. • Track, analyze, and report on HCP marketing performance across channels, using data to optimize campaigns and inform strategy • Build and maintain a structured feedback loop with the field team, proactively surfacing what reps are hearing and translating that into marketing action • Drive HCP lead generation through paid media campaigns, website, email journeys, and events, continuously optimizing content and conversion pathways across channels • Serve as a primary marketing partner to Medical, Legal, and Regulatory to ensure timely, compliant development and approval of HCP assets • Own new hire sales training from a marketing perspective, developing materials and facilitating sessions that equip reps to have strong conversations with clinicians • Support ongoing field upskilling as the team grows, ensuring marketing and sales stay tightly aligned on messaging and priorities • Manage end-to-end execution of conferences including materials, attendee coordination, lead management, and pre and post conference communications • Identify and cultivate KOL partnerships in partnership with clinical, collaborating with clinicians to develop educational content that advances provider awareness and understanding • Manage relationships with vendors and freelancers, including creative, communications, and sales materials partners, to support efficient execution across HCP marketing programs

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or related field • 5+ years of experience in healthcare, medical device, pharmaceutical, or regulated space • Experience developing HCP marketing strategies across paid media, digital, and sales enablement • Thrives in a growth stage company where the playbook may not exist • Strong project management, multitasking, and decision-making skills • Comfortable facilitating training and presenting confidently to a sales audience • Excellent written and verbal communication skills • Willingness to travel up to 20%

🏖️ Benefits

• Equal Employment Opportunity Statement: Axena Health is an equal opportunity employer committed to building a diverse and inclusive workplace. • Health insurance • 401(k) matching • Flexible working hours • Paid time off