ASO Manager

Job not on LinkedIn

🕒 Yesterday

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Babil Games

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2012

🎮 Gaming

👥 B2C

💰 $150k Angel Round - Babil Games on 2012-01

Gaming • B2C

Babil Games is a game developer and publisher focused on creating games tailored for Arabic-speaking players in the MENA region. Headquartered in Dubai and Amman and founded in 2012, the company aims to fill a regional content gap by crafting culturally relevant gaming experiences. Acquired by Stillfront in 2016, Babil Games combines local market insights with the resources and practices of a global games group to engage and grow the MENA gaming community.

📋 Description

• Own end-to-end ASO strategy across App Store, Google Play, Samsung Galaxy Store, and Microsoft Store • Build and prioritize a continuous CRO testing backlog, including A/B and store-page experiments • Use creative and competitive analysis to inform testing and optimization • Lead store page localization and culturalization across key markets • Shape a cohesive franchise-level store identity and positioning across the portfolio • Track platform feature releases and store roll-outs across App Store, Google Play, Samsung, and Microsoft • Evaluate and manage participation in platform growth and loyalty programs • Monitor store algorithm, guideline, and regulatory changes and adjust metadata and tactics • Drive keyword research, clustering, and metadata creation for each store and local market • Use AI-driven tools for semantic expansion, metadata generation, and sentiment analysis • Optimize for AEO across legacy search and emerging AI-driven discovery • Partner with UA and Product to align ASO with paid strategy, creative themes, and update roadmaps • Identify optimization opportunities and quick wins across the portfolio • Own KPI reporting and stakeholder check-ins • Oversee review and rating management and surface sentiment and UX/product insights

🎯 Requirements

• 4+ years of hands-on experience in ASO, ideally within the mobile gaming industry • Proven track record of driving measurable growth in store visibility, keyword rankings, and organic conversion rate across global markets • Deep understanding of mobile gaming audiences, player motivations, and trends • Experience with casual or simulation games is a strong plus • Excellent balance between analytical rigor and creative intuition • Proficiency with industry-standard ASO and analytics platforms such as AppTweak, Sensor Tower, SplitMetrics, or similar • Experience navigating platform program enrollment decisions is a strong plus • Experience in review management is a plus

🏖️ Benefits

• Equal opportunities employer • Opportunity to work with a global team spanning more than 17 nationalities • Work on globally distributed game franchises and platforms