Content Marketing Manager

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November 21

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Barcoding, Inc.

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Transport • Enterprise • SaaS

Barcoding, Inc. is a leader in the field of automated data capture and mobility solutions, focusing on developing comprehensive strategies to enhance supply chain performance. With expertise in industries such as distribution, manufacturing, retail, and transportation, Barcoding, Inc. leverages technology partnerships and a Process-People-Technology (PPT) philosophy to deliver tailored solutions for its customers. The company offers services like enterprise implementation, mobile device management, and managed mobility services, along with a strong focus on RFID and IoT infrastructure. Through holistic data capture solutions, Barcoding, Inc. aims to improve operational efficiency and customer satisfaction, paving the way for smarter supply chains.

51 - 200 employees

Founded 1998

🚗 Transport

🏢 Enterprise

☁️ SaaS

💰 Seed Round on 2012-12

📋 Description

• Develop and manage a unified digital content calendar that integrates website content, blogs, case studies, videos, emails, and social media posts. • Write, edit, and publish digital content that supports marketing campaigns, product launches, partner, event and brand storytelling initiatives. • Create and design visual content assets using Canva and Adobe Creative Suite to support web, social, and email campaigns. • Produce and edit video content (using tools such as Adobe Premiere or Riverside FM) to enhance brand storytelling across digital channels. • Maintain and optimize website content for SEO and audience engagement, ensuring timely updates and relevance to marketing priorities. • Manage and execute social media calendars, including post scheduling, asset creation, and community engagement across platforms like LinkedIn, X, YouTube, and Instagram. • Collaborate with cross-functional teams (product, sales, design, and leadership) to ensure consistent brand voice and message alignment across all content. • Monitor and analyze content performance across web and social platforms, using data to inform content planning and improvements. • Stay up to date on digital marketing trends, tools, and best practices to continuously enhance DPT’s digital presence.

🎯 Requirements

• Bachelor’s degree in marketing, Communications, Journalism, or a related field • 3–6 years of professional design and marketing experience, preferably in a corporate or agency setting • Experience in digital content creation, marketing communications, or social media management • Proven ability to manage multi-channel digital content calendars with a website-first approach • Strong long and short form writing, editing, and storytelling skills across technical and brand-focused content. • A strong portfolio demonstrating expertise in both print and digital design. • Proficiency in Canva, Adobe Creative Suite (Photoshop, InDesign, Premiere, After Effects), and Riverside FM or equivalent tools • Experience with content management systems (e.g., WordPress) and social scheduling tools (e.g., Hootsuite, Buffer, Sprout Social) • Understanding of SEO principles, analytics, and performance measurement • Highly organized, detail-oriented, and capable of managing multiple projects and deadlines • Collaborative and proactive, with strong communication skills across teams and time zones.

🏖️ Benefits

• Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the essential functions. • Travel: Up to 15% of overnight travel is anticipated for this position. Frequent travel outside the local area and overnight. Some occasional local day travel may be necessary.