Senior Specialist, Experience Marketing

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🕒 April 1

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BCLC

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1985

🏥 Healthcare

🏨 Hospitality

🎲 Gambling

Healthcare • Hospitality • Gambling

BCLC is the Province's gambling and entertainment company, managing casino, lottery, bingo, and sports betting operations in British Columbia for over 35 years. The company has generated $28 billion for the province, funding essential services like healthcare, education, and community programs. BCLC emphasizes responsible gambling, offering educational resources while also engaging employees in charitable activities within the community.

📋 Description

• Leverages the enterprise player experience & product strategies to develop, build and enhance the player experience in retail, online and in the app • Drives digital and retail integration through omni-channel marketing experiences • Liaises with key stakeholders to achieve a seamless, cohesive player experience • Provides event-marketing expertise for product launches, and activations, and winner celebrations • Works closely with the Encore Rewards loyalty team to support a seamless, cohesive experience at casino locations • Manages projects, marketing requirements and deliverables, meeting deadlines • Delivers marketing programs on budget and provides regular updates on spend variance • Builds, develops, and maintains strong working relationships with internal departments and external partners • Leads creative development for casino in-facility signage • Develops and executes point-of-sale (POS) marketing materials • Ensures brand consistency and high-quality creative output in all marketing assets • Communicates creative strategies and project timelines clearly and effectively • Oversees logistics for POS assets and ensures correct installation at retail locations • Maintains clear and accurate project records and tracks project progress • Drafts and distributes internal and external communications as needed • Responsible for the completion of various project documents and deliverables

🎯 Requirements

• A bachelor degree or diploma in marketing • 4 to 6 years recent, related experience in a consumer marketing or advertising agency environment with a retail or experiential marketing focus • Solid knowledge of principles, concepts, practices, techniques and tools in the areas of marketing and program management • Strong understanding of customer and market dynamics • Solid knowledge of content marketing across multiple mediums • Demonstrated experience in the development and implementation of strategic marketing plans • Strong marketing communications skills and ability to deliver integrated marketing campaigns • Experienced with Microsoft Office Suite: Word, Excel, Outlook, etc.

🏖️ Benefits

• Robust wellness programs to enhance your physical, mental, social, financial and career well being • Flexible working model which supports work-life integration • Volunteer hours for our people each year