Creative Lead – Social

🔥 1 minute ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟠 Senior

🎨 Creative Strategist

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Beautiful Destinations

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2014

✈️ Travel

🍽️ Food & Beverage

💼 Consulting

Travel • Food & Beverage • Consulting

Beautiful Destinations is a multi-award winning strategy and content creation agency that specializes in driving travel through compelling content and social media. With one of the world's largest and most influential online travel communities, they create impactful marketing campaigns for notable brands in the travel industry, including Turkish Airlines and the Saudi Tourism Authority.

📋 Description

• Act as Beautiful Destinations' creative authority on social for client work, reporting to the Chief Business Officer • Lead social creatively for a growing roster of global travel and hospitality brands across organic and paid social • Define each brand's social voice, creative franchises, formats and hooks • Create social playbooks for each brand • Write hooks and copy designed to stop the scroll in the first 3 seconds • Present and sell social creative to clients in new business meetings, project kickoffs and pre-production • Brief and select creators for each project and plan creator needs ahead of time • Review edits daily against the brief, brand and social best practices • Attend selected shoots and provide creative direction when needed • Oversee multiple productions simultaneously • Bring current trends, formats and platform behavior into Beautiful Destinations • Champion the social playbook across the company • Use AI and new tools to explore ideas, work faster and deliver social content at scale • Lead the creative craft while building the system that enables the creator network to execute at scale

🎯 Requirements

• Around 8 to 12 years of experience in social creative, with emphasis on achievements rather than exact years • Experience as a creative director, associate creative director, or social creative lead ready for the next step • Deep understanding of current social trends, hooks, formats and platform shifts • Experience leading creative on always-on social accounts or retainers for brands • Ability to translate a brand's tone of voice into social creative • Ability to build creative franchises and formats for others to use • Confidence leading client conversations and presentations • Ability to work quickly and flexibly across time zones while managing multiple brands • Experience using AI and new tools in the creative process, with demonstrable improvements to the work • Background in a social-first or independent creative agency, in-house social studio, platform such as TikTok or Meta, or as a social content creator • Travel experience is a bonus, not a requirement • Strong opinions and understanding of effective video hooks in the first 3 seconds

🏖️ Benefits

• Fully remote work arrangement • Opportunity to lead social for some of the biggest names in travel • Opportunity to set the creative standard across major travel brands • Opportunity to see ideas go live every week • Work with a network of 500+ creators, filmmakers and storytellers around the world • Use of AI-enabled content platform and new creative tools • Exposure to global travel and hospitality brands, tourism boards and hotel groups • Opportunity to creatively direct shoots and oversee productions at scale