Senior Marketing Manager – Lifecycle Strategy

🕒 4 days ago

🏄 California, Idaho, +3 more states – Remote

🏄 California – Remote 🥔 Idaho – Remote 🌴 South Carolina – Remote 🤠 Texas – Remote ☕ Washington – Remote

💵 $128.9k - $157.5k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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BECU

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1935

🏦 Banking

💸 Finance

🤝 Non-profit

Banking • Finance • Non-profit

BECU is a member-owned, not-for-profit credit union committed to serving the financial needs of its members. As a credit union, BECU offers a range of financial services including everyday banking, loans and mortgages, financial planning, and business banking. Members benefit from competitive rates, low fees, and a focus on financial health and well-being. BECU also provides financial health programs and exclusive member discounts. Originally established as Boeing Employees' Credit Union, BECU is federally insured by the NCUA and promotes an equal housing opportunity.

📋 Description

• You’ll lead the development of end-to-end member journeys, mapping key lifecycle stages and defining the moments that matter to drive engagement, retention, and growth. • You’ll build and operationalize segmentation strategies, translating enterprise segments into actionable marketing approaches that better serve diverse member needs. • You’ll own key marketing models (e.g., next best offer, attrition) from a strategic lens— identifying gaps, refining existing models, and shaping future capabilities. • Guide an integrated channel strategy across digital and traditional platforms, with a focus on expanding into under-utilized channels to broaden reach, increase engagement, and drive measurable impact. • You’ll translate data into actionable insights, partnering with analytics teams to inform strategies, evaluate performance, and improve marketing effectiveness. • You’ll lead forecasting efforts and ROI analysis, helping the organization make informed, high-impact marketing investments. • You’ll collaborate closely with product, analytics, finance, and MarTech teams to align strategies, define requirements, and ensure seamless execution. • You’ll oversee marketing plans to ensure alignment with business objectives, while guiding teams to execute against a cohesive lifecycle strategy. • You’ll own performance storytelling—consolidating insights, leading business reviews, and delivering clear, strategic recommendations to leadership. • You’ll manage marketing budgets, ensuring accurate tracking, efficient allocation, and alignment with strategic priorities. • You’ll mentor team members and act as a strategic thought partner, fostering innovation, accountability, and continuous improvement.

🎯 Requirements

• Bachelor’s degree in Marketing, Business Administration, or Communications, or equivalent work or education-related experience • Seven years of experience as a Marketing Manager or related role • Advanced degree in Marketing, Business Administration, or Communications preferred. • CRM and life-cycle marketing experience • Project management skills with a strong service focus and ability to manage multiple projects and deliverables • Exceptional written and executive presentation skills, with experience developing and delivering strategic presentations tailored to leadership and executive audiences. • Demonstrated understanding of brand and its relation to positioning, marketing strategies, and tactics • Business acumen with the ability to research and provide innovative business and competitive analytics, positioning, and strategies toward fulfilling marketing opportunities • Demonstrated ability to lead and inspire cross-functional collaboration, relationship building, influence, and negotiation.

🏖️ Benefits

• 401(k) Company Match (up to 3%) • 4% annual contribution to your 401(k) by BECU • Medical, Dental and Vision (family contributions as well) • PTO Program + Exchange Program • Tuition Reimbursement Program • BECU Cares volunteer time off + donation match