B2B Marketing Manager

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Logo of BeInCrypto

BeInCrypto

201 - 500 employees

Founded 2018

₿ Crypto

🛍️ eCommerce

📱 Media

Crypto • eCommerce • Media

BeInCrypto is a cryptocurrency news and information platform that offers a wide range of articles, analysis, and insights about Bitcoin and altcoins. It aims to educate its audience through newsletters, analytical pieces, and learn-to-earn opportunities while providing current updates on market trends and exchanges. With a focus on cryptocurrency investment and education, BeInCrypto serves both seasoned investors and those new to the crypto space.

📋 Description

• Design, build, and continuously optimize multi-touch outbound email sequences across different buyer personas (crypto-native, institutional, event-driven), using A/B testing and performance insights; • Create and package high-converting sales materials, including one-pagers, pitch decks, pricing sheets, and objection-handling frameworks; • Own BeInCrypto’s newsletter portfolio end-to-end—from strategy and segmentation to production, sponsored placements, and performance optimization; • Analyze performance across newsletters, outbound campaigns, and partner activities; identify trends and drive continuous improvements based on data; • Own Sales CRM hygiene and pipeline visibility by running regular audits, identifying stalled or at-risk deals, and ensuring clear processes, data quality, and lead routing.

🎯 Requirements

• Have at least 2 years of experience in marketing roles in crypto or traditional finance and fintech-connected companies. • Experience working in financial digital media is a plus. • Are fluent in English. • Have hands-on experience building and launching email campaigns, with a strong understanding of deliverability, segmentation, A/B testing, and optimization. • Can write clear, persuasive B2B copy across email sequences, LinkedIn outreach, sales materials, and newsletters. • Have experience with email automation tools (e.g., Customer.io, Instantly). • Have a solid understanding of crypto/blockchain (and ideally some exposure to TradFi concepts). • Have an education in marketing field is a plus. • Take full ownership of your work, proactively identify gaps, solve problems, document processes, and continuously improve outcomes. • Are highly organized and able to manage multiple workstreams independently in a fast-paced environment. • Focus on solutions and results rather than just identifying problems.

🏖️ Benefits

• 100% remote work with no location restrictions. • Flexible working hours with no time tracking and no mandatory meetings outside your timezone. • Paid time off to recharge. • Support for personal branding and industry visibility. • Access to major crypto and fintech events around the world. • Internal learning programs, masterclasses, and knowledge sharing. • Clear goals, measurable outcomes, and a data-driven culture where your work has a visible business impact. • An inclusive workplace where everyone, regardless of background, nationality, gender, identity, abilities, or beliefs, can thrive.

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