Marketing Programs Manager

🕒 July 10

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BetterComp

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2019

👥 HR Tech

☁️ SaaS

🤝 B2B

HR Tech • SaaS • B2B

BetterComp is a compensation technology company that revolutionizes the market pricing process for compensation professionals. By offering a suite of tools that automate workflows, provide advanced analytics, and enhance data visualization, BetterComp enables organizations of all sizes to make informed compensation decisions. With a focus on flexibility and innovation, the company addresses the challenges faced by compensation teams, ensuring that their data is secure and actionable.

📋 Description

• Own Bettercomp's end-to-end webinars and events program from tactical planning through execution, including internal and external/sponsored webinars and events, trade shows, and local/field events and local association sponsorships. • Manage the full program calendar, balancing owned events (where Bettercomp controls content and format) with third-party sponsorships (where we show up as a sponsor or featured guest) • Own program budget: evaluate and select sponsorship opportunities, negotiate with vendors, track spend, and optimize ROI across the portfolio • Own lead targets and lead delivery: set goals for leads generated per event, track performance against targets, and ensure timely delivery of leads to the pipeline • Manage end-to-end logistics for each event: speaker sourcing and preparation, platform setup, promotion, registration, production, and post-event follow-up • Build repeatable playbooks, templates, and processes that make the program scalable across both owned and sponsored formats

🎯 Requirements

• 6-8+ years of experience in B2B marketing, with a focus on programs, demand generation and/or events • Demonstrated experience owning and growing a webinar or events program end-to-end, including both owned and sponsored formats • Experience working within a budget: evaluating opportunities, tracking spend, and reporting on ROI • Proven ownership of lead generation targets: you've set lead goals, tracked pipeline contribution, and delivered results • Strong cross-functional collaborator: you know how to get alignment across the organization without needing formal authority • Data-driven: you set goals, track performance, and use results to improve program investments • Excellent project management skills: you can run multiple programs simultaneously without dropping details • Strong written and verbal communication; comfortable on camera and in front of partners and customers • Experience with webinar platforms, marketing automation tools, and CRMs

🏖️ Benefits

• Competitive compensation package that includes: Base salary range for this position: $95,000 - $120,000 (annually based on experience and location) • Equity • Flexible PTO, generous company holidays • Comprehensive health, dental, and vision insurance • 401(k) with company match