Content Manager

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November 23

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Big Health

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Wellness • Healthcare Insurance • SaaS

Big Health is a company focused on making effective mental health care accessible through digital solutions. They offer a comprehensive platform with programs such as Sleepio, Daylight, and Spark Direct, which help individuals improve sleep, manage anxiety, and enhance mood, respectively. Big Health serves employers, health plans, and benefits consultants, aiming to overcome barriers to mental health care like stigma, financial difficulties, and access issues. Their mission is to empower people and organizations to take control of their mental health with evidence-based digital programs that are inclusive, scalable, and affordable.

51 - 200 employees

Founded 2010

🧘 Wellness

⚕️ Healthcare Insurance

☁️ SaaS

💰 $75M Series C on 2022-01

📋 Description

• Manage and execute a full-funnel content strategy that supports marketing and communication goals, ensuring the right messages reach patients at the right stage of their journey. • Create and manage engaging content across formats (i.e. blogs, guides, FAQs, case studies, patient stories, whitepapers, infographics, videos, social media, email campaigns) to attract, educate, and convert clinicians and patients. • Collaborate with the SEO Manager to ensure content is optimised for organic discovery, user intent, and conversion opportunities. • Work cross-functionally with marketing, clinical, product, and design teams to ensure messaging is aligned, accurate, and patient-focused. • Research patient insights and industry trends, translating findings into content that addresses real-world challenges, objections, and motivations. • Maintain and oversee an editorial calendar to ensure consistent, high-quality publication across channels. • Measure and report on content performance (i.e. engagement, rankings, funnel progression, enrolment conversions) and use insights to refine strategy. • Champion storytelling and brand voice, ensuring all content is clear, empathetic, and aligned with our mission to make better mental health support accessible.

🎯 Requirements

• Degree in Marketing, Communications, or a related field (or equivalent experience) • 3-5 years of content creation and management experience, ideally within healthcare, digital health, or a highly regulated industry • Proven track record of producing content that drives measurable results across the funnel (traffic, engagement, leads, conversions) • Exceptional writing, editing, and proofreading skills, with versatility across formats and tones of voice • Strong understanding of SEO best practices and experience partnering with SEO specialists • Excellent project management and organisational skills, with the ability to handle multiple priorities and deadlines • Strong communication and collaboration skills, comfortable working with both creative and technical teams • Data-driven mindset with the ability to interpret content analytics and apply insights to improve future campaigns • Familiarity with content management systems, email marketing platforms, and digital publishing tools

🏖️ Benefits

• Generous vacation policy • Professional development fund • Flexible working arrangements • Competitive salary packages including stock options