Senior Lead, Demand Generation

🕒 June 3

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EDB

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2004

🏢 Enterprise

🤝 B2B

💰 Venture Round on 2019-10

Software • Enterprise • B2B

EDB is a company focused on providing advanced software solutions and services for database management. It specializes in PostgreSQL, an open-source database management system, and helps organizations deploy, run, and scale their data infrastructure efficiently and securely. EDB offers tools and support for database optimization, migration, and performance tuning, making it a valuable partner for enterprises looking to maximize their data capabilities.

📋 Description

• Execute targeted account-based marketing campaigns and takeout plays aligned to priority “Must-Win” accounts and regional sales objectives. • Partner directly with Sales, SDRs, and regional field teams to support account penetration, meeting generation, and pipeline acceleration efforts. • Coordinate and execute multi-channel campaigns including email, webinars, LinkedIn, digital programs, executive events, gifting, and content syndication. • Support sales enablement initiatives by developing campaign toolkits, outreach support materials, messaging alignment, and follow-up workflows. • Help activate and promote EDB content assets, customer stories, webinars, and thought leadership programs to strategic account audiences. • Track campaign engagement, MQL performance, account activity, and pipeline influence metrics. • Monitor campaign effectiveness and optimize targeting, messaging, and channel performance based on results. • Maintain strong alignment with Sales and SDR teams to ensure timely follow-up and visibility into campaign impact.

🎯 Requirements

• 4–6 years of experience in B2B demand generation, ABM, field marketing, or campaign marketing. • Experience executing integrated marketing campaigns aligned to enterprise sales teams or strategic accounts. • Familiarity with ABM programs, sales plays, and pipeline acceleration initiatives. • Strong project management and campaign coordination skills. • Experience working cross-functionally with Sales, SDRs, and Marketing teams. • Comfortable managing multiple campaigns and priorities in a fast-paced environment. • Strong communication and organizational skills with attention to detail. • Experience with Marketo, Salesforce, Salesloft, LinkedIn Campaign Manager, or similar marketing automation and CRM platforms. • Experience supporting enterprise software, cloud, data, or infrastructure technology organizations. • Familiarity with ABM platforms and account engagement tactics.

🏖️ Benefits

• EDB is committed to supporting our employees' overall well being by offering a range of benefits and resources to promote a healthy work-life balance and wellness. • We provide access to CuraLinc to aid employees in health and wellness tips and practices. • Wellness Fridays extending to December 2026! Check out our career site for more information on perks and benefits and reach out to our Talent Acquisition team for region specific benefits.