Senior Marketing Manager

12 hours ago

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BiggerPockets

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Real Estate • Finance • Education

BiggerPockets is an online platform and community for real estate investors, offering educational resources, tools, and a supportive network of over 3 million members. The platform provides users with access to market insights, investment strategies, deal analysis calculators, property management software, and networking opportunities. BiggerPockets aims to empower individuals to find personal freedom and financial flexibility through real estate investing, and it supports both beginners and experienced investors with webinars, podcasts, books, and a wide range of real estate investment tools.

11 - 50 employees

Founded 2004

🏠 Real Estate

💸 Finance

📚 Education

📋 Description

• - Monitoring weekly funnel performance and identifying friction points • - Owning key lifecycle touchpoints • - Building campaigns that move users from awareness → trial → subscription • - Set strategy for campaign messaging, targeting, and channel mix • - Coordinate execution across email, paid media, onsite/product surfaces, lifecycle automation, webinars, and owned media • - Own and report weekly on the full subscription funnel (email capture → trial starts → paid conversions) • - Identify where users drop off and build solutions to improve trial and subscription conversion • - Design and maintain lifecycle journeys that drive onboarding, activation, and retention • - Synthesize insights from customer research, support feedback, and behavioral analytics to guide messaging and funnel improvements • - Plan and launch integrated campaigns across email, paid media, site/onsite surfaces, webinars, and owned media • - Own campaign briefs, messaging, audience segmentation, and cross-functional coordination • - Lead go-to-market execution for new Pro features, membership perks, and other high-priority initiatives like the BiggerPockets Conference • - Ensure all campaign elements are consistent and conversion-optimized • - Build and manage a structured experimentation roadmap for landing pages, pricing pages, onboarding flows, and lifecycle automation • - Partner with Product, Data, and Engineering to instrument tracking and measure impact • - Scale winning tests into repeatable playbooks

🎯 Requirements

• - 5–8 years in B2C digital subscriptions, growth marketing, lifecycle marketing, or PMM for a subscription SaaS product • - Proven track record improving subscription or trial-to-paid conversion metrics • - Strong operator: able to define strategy and execute it independently • - Comfortable orchestrating complex, multi-channel campaigns (email, web, paid, in-app, owned media) • - Analytical and data-driven; fluent in GA4, Amplitude, Iterable, and A/B testing frameworks • - Excellent communicator who influences without authority and thrives in cross-functional environments • - Comfortable creating clarity in ambiguity; motivated by ownership and speed

🏖️ Benefits

• - **Health Insurance** - Very competitive medical, vision, dental, and disability plans available - 80% paid by BiggerPockets. • - **Retirement Plan** - We give you the option to contribute to a retirement plan, but you'll also receive contributions from the company, too, if you choose not to contribute yourself. • - **Paid Parental Leave** - No matter how you choose to become a parent (by birth, adoption, or surrogacy), we give you the time and flexibility to welcome your child into your family. • - **Professional Development** - We believe each team member should have the opportunity to learn and grow, which is why we offer each employee an annual $2000 budget to pursue the learning opportunities of their choice. • - **We make it fun!** - From our dog-friendly office located in the Rino neighborhood in Denver to office snacks, team events, ping pong, and a vibrant Slack workspace, there's plenty of opportunities to create connections with colleagues and bring fun into the workday.