Marketing Operations Manager

October 29

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BigID

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Cybersecurity • Compliance • SaaS

BigID is a comprehensive data intelligence platform designed to enhance data security, compliance, privacy, and governance for organizations. It offers a variety of tools and solutions such as Data Security Posture Management, Data Privacy Management, and AI Governance, helping businesses manage and protect their data more effectively. BigID provides advanced data discovery and classification, allowing users to gain visibility and control over sensitive data across cloud, on-prem, and hybrid environments. With features like automatic data labelling and insider risk management, it aids in reducing data risk and achieving regulatory compliance. The platform harnesses AI and machine learning to offer scalable, cloud-native solutions that integrate seamlessly into existing tech ecosystems, making it a valuable tool for businesses looking to optimize data lifecycle management and privacy operations.

201 - 500 employees

Founded 2016

🔒 Cybersecurity

📋 Compliance

☁️ SaaS

💰 Venture Round on 2022-10

📋 Description

• Own the marketing/GTM tech stack, including: HubSpot, LeanData, ZoomInfo/Lusha, Navattic, Chili Piper, Warmly (website chat), GA4/GTM, and more. • Build and manage dashboards and reporting for business needs from C-Staff to the individual level - focus on actionable information to improve marketing performance and pipeline creation. • Collaborate closely with Sales Ops, ensuring alignment on funnel stages, opportunity source logic, and attribution models that accurately reflect marketing’s impact on pipeline and revenue. • Manage attribution, tracking, and UTM hygiene across campaigns to measure ROI and tie spend to pipeline and revenue. • Maintain and optimize the global lead lifecycle and routing framework — ensuring accurate and efficient lead flow, qualification, and conversion between Marketing, SDR, and Sales. • Serve as a Salesforce power user—building reports, troubleshooting sync issues, and collaborating with the broader GTM Systems team on data architecture. • Support end-to-end marketing campaign processes from campaign creation and lead association through ROI analysis. • Support the SDR function; ensure proper alignment between marketing, SDRs, and sales. • Manage and refine Lead Prioritization model (scoring) using account firmographics, demographics/personas, and engagement/intent. • Partner cross-functionally with SDR Ops, Sales Ops, and CS Ops on data governance, lifecycle alignment, and reporting consistency across the GTM organization. • Maintain data hygiene and compliance through enrichment workflows and integration monitoring across HubSpot, Salesforce, and external tools. • Champion marketing analytics and forecasting, delivering insights that inform quarterly planning, budgeting, and board-level reporting. • Contribute to enablement and documentation, creating playbooks and process guides for scalable growth.

🎯 Requirements

• A bias towards action - proactive in improving processes, systems, etc. • 5+ years of Marketing Operations experience in high-growth B2B SaaS. • Proven success managing complex GTM tech stacks, integrating Salesforce and HubSpot. • Advanced understanding of lead lifecycle management, attribution modeling, and data governance. • Ability to derive insights and make data-driven decisions through analytical skills. • Deep hands-on experience with: HubSpot, Salesforce, Chili Piper, Outreach, ClickUp, (LeanData Certification a plus). • Excellent project management, communication, and cross-functional collaboration skills. • Desire to learn and adapt to evolving marketing trends and technologies. • Strong presentation skills to convey complex data and insights to stakeholders.

🏖️ Benefits

• 💻 Work from home with a global remote-first community • 🏆 Global Culture Corner • 🏝️ Flexible PTO and Quarterly Volunteer Days • 💸 Equity Participation • 🏥 100% employer-covered medical, dental, and vision options available to you • 🐶 Additional insurance benefits like pet insurance and legal assistance • 📚 Learning & Development Opportunities • 💰 Fidelity Employer Sponsored 401K • 📣 Robust DEI Program with several vibrant ERG communities • 🍼 Paid Parental Leave