Director of Digital PR

Job not on LinkedIn

October 22

⛷️ Utah – Remote

Although this job is listed in Utah, this company may be open to hiring remote in other states.

⏰ Full Time

🔴 Lead

🎙️ Public Relations (PR)

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BigLeap

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B2B • eCommerce • Media

BigLeap is a 360° digital marketing and digital solutions agency based in Sharjah, UAE. The company offers website design and development, mobile app development, eCommerce platforms, web and app UI/UX design, digital marketing and SEO, branding, and photography & videography services. BigLeap positions itself as a full-service partner for businesses across the GCC, emphasizing tailored, results-driven strategies, on-time delivery, and end-to-end digital transformation to help clients attract, engage, and convert customers.

11 - 50 employees

Founded 2020

🤝 B2B

🛍️ eCommerce

📱 Media

📋 Description

• Align Big Leap’s positioning and messaging with our clients’ goals to develop Digital PR strategies that support both visibility and performance • Provide strategic leadership and innovation across all areas of Digital PR, including outreach, link acquisition, media placement, and earned storytelling • Guide the development of scalable campaign frameworks, process documentation, and best practices for consistent delivery across clients • Collaborate cross-functionally with SEO, content, paid media, creative, and client success teams to ensure Digital PR integrates into broader digital strategies • Lead, mentor, and grow a team of PR specialists and strategists, supporting their professional development and daily execution • Represent Digital PR in client-facing conversations, contributing to strategy, results interpretation, and account growth opportunities • Own product-level reporting, including KPIs related to media coverage, backlinks, brand mentions, and organic performance impact • Identify new channels, tools, or trends (such as influencer engagement or AI-powered media research) that improve outcomes for clients • Support new business efforts by contributing to sales strategy, collateral, and client proposals • Continuously evaluate and evolve internal tools, workflows, and training to improve team efficiency and campaign effectiveness

🎯 Requirements

• 5+ years of experience in digital PR, including media outreach, content promotion, or SEO-focused link building • At least 2 years in a leadership or team management role • A background in agency or fast-paced client environments • A deep understanding of how Digital PR intersects with SEO, brand strategy, and performance marketing • Proven experience securing high-quality media coverage, podcast placements, or editorial links • Strong ability to develop processes, mentor teams, and drive repeatable success at scale • Exceptional writing, communication, and strategic thinking skills • Comfortable presenting in client meetings and contributing to executive-level discussions • Familiarity with tools like Muck Rack, BuzzStream, media monitoring platforms, or CRM (e.g., HubSpot)

🏖️ Benefits

• Competitive salary • Flexible working hours • Professional development budget • Home office setup allowance