Staff Product Marketing Manager

🕒 August 21

🇺🇸 United States – Remote

💵 $124.5k - $183k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 23%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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BILL

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💸 Finance

💳 Fintech

☁️ SaaS

Finance • Fintech • SaaS

BILL is a comprehensive financial operations platform designed to streamline accounts payable and receivable processes for businesses. It offers automation tools for payments, invoicing, and expense management, enabling businesses to efficiently manage their cash flow, budgets, and credit. The platform integrates with major accounting software and provides solutions for both small and midsize companies, as well as specialized services for accounting firms and wealth management. BILL's features, including virtual cards and mobile apps, support businesses in achieving financial control and visibility. Trusted by thousands of businesses and accounting firms, BILL aims to transform financial operations with enhanced efficiency and automation.

📋 Description

• Architect the go-to-market strategy for the Accountant Channel • Translate customer and market insights into acquisition, adoption, and retention strategies • Align cross-functional stakeholders and resources across Marketing, Product, Sales, and Customer Success • Set KPIs with Sales and Product and track progress against shared targets • Influence roadmap and investment decisions through firm and sales insights • Define the research learning agenda for the channel • Champion accountants by translating needs, journeys, and segments into messaging and programs • Lead audience segmentation, positioning, and messaging • Lead complex, multi-team launches and programs end to end • Iterate the GTM playbook to create repeatable best practices • Partner with Sales to deliver enablement content, tools, and processes • Run win/loss, competitive, and funnel analyses • Develop pricing points of view for the Pricing team • Co-own Accounting Channel goals with Sales and Product • Build and drive adoption of GTM systems across the full GTM lifecycle

🎯 Requirements

• 12+ years of professional experience in Product Marketing or a closely related role • Direct experience at the Senior Product Marketing Manager level • Proven experience in B2B SaaS and/or fintech • Experience with companies selling to accounting and finance professionals or financial operations software preferred • Track record of successful product and feature launches, including positioning, messaging, and GTM strategy • Experience supporting channel sales or indirect distribution motions • Experience creating enablement tools for sales teams selling through partners, advisors, or professional firms • Experience conducting market research, competitive analysis, and customer segmentation • Strong analytical mindset and ability to work with research and analytics teams • Ability to influence senior stakeholders and outcomes across Product, Sales, and Marketing without direct authority • Strong written and verbal communication skills • Experience presenting to VP and executive leadership • Ability to reconcile competing priorities in a highly matrixed environment • Preferred: product or segment marketing targeting accountants, financial advisors, or B2B enterprise channels • Preferred: training, battle cards, objection handling, and payments or product-specific playbooks experience • Preferred: ability to set direction and build processes in ambiguous, fast-changing environments • Preferred: skilled storytelling across products or segments • Preferred: exposure to pricing and packaging strategy and partner-channel marketing experience

🏖️ Benefits

• Medical, dental, vision, life and disability insurance • 100% paid employee health, dental, and vision plans (HMO, PPO, or HDHP) • 401(k) retirement plan • Flexible spending and health savings accounts (FSA and HSA) • Paid holidays • Paid time off • 11+ observed holidays • Wellness days and flexible time off • Employee Stock Purchase Program with employee discounts • Wellness and Fitness initiatives • Employee Assistance Program (EAP) • Employee recognition and referral programs • Accommodations at any stage of the hiring process