CRM Operation Specialist

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October 21

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Binance

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Crypto • Fintech

Binance is the world's leading cryptocurrency exchange, serving over 235 million registered users across more than 180 countries. The platform offers a wide array of services, including the trading of over 350 cryptocurrencies in Spot, Margin, and Futures markets. Users can also buy and sell crypto via Binance P2P, earn interest through Binance Earn, and engage in NFT trading on the Binance NFT marketplace. Binance provides low transaction fees and diverse payment options, making it a preferred choice for cryptocurrency enthusiasts worldwide.

1001 - 5000 employees

Founded 2017

₿ Crypto

💳 Fintech

💰 Initial Coin Offering on 2020-12

📋 Description

• Plan, create, approve, and send multi-channel CRM campaigns, including App Push notifications, email, and social pushes, ensuring content aligns with brand guidelines and user preferences. • Monitor and streamline campaign workflows to reduce creation time, approval time, and send time, improving overall CRM efficiency. • Track and analyze deliverability rates across all channels, identify bottlenecks (e.g., platform restrictions or user permission issues), and propose solutions, such as optimizing push timing and copy via A/B testing. • Monitor open rates, leveraging user behavior data (e.g., activity, preference tags) for personalized segmented pushes to enhance engagement and conversion. • Maintain customer data in CRM systems, ensuring data accuracy, segmentation, tagging, and deduplication. • Collaborate with cross-functional teams (e.g., Product, Marketing, Development) to gather requirements, and process solutions for issues. • Utilize analytics tools for data mining to identify inefficiencies (e.g., lower Android deliverability vs. iOS) and implement automated workflows to reduce manual intervention. • Conduct A/B testing and experiments to optimize channel combinations (e.g., Push + SMS), aiming to improve CRM efficiency by 20% from current benchmarks. • Focus on new features to improve efficiency • Exploring new channels/tools for CRM to Improve user loyalty • Focus on AI tools can give operator different options to reactivate users

🎯 Requirements

• Bachelor’s degree or above in Marketing, Data Analytics, Computer Science, or related fields preferred. • 2-4 years of CRM operations or digital marketing experience, with at least 2 years of multi-channel push campaign experience • Proficient in CRM platforms (e.g., Braze, Salesforce, HubSpot) and push tools. • Strong data analysis skills • Excellent communication and coordination skills to streamline cross-department approval processes. • Knowledge of privacy regulations and channel specifics • Results-oriented, detail-focused, fast learner; sensitive to user experience with the ability to derive business insights from data. • Nice-to-Haves: Experience with e-commerce, finance, or content apps; familiarity with OKR frameworks or agile methodologies.

🏖️ Benefits

• Competitive salary and company benefits • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)