Growth Manager

October 2

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Binance

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Crypto • Fintech

Binance is the world's leading cryptocurrency exchange, serving over 235 million registered users across more than 180 countries. The platform offers a wide array of services, including the trading of over 350 cryptocurrencies in Spot, Margin, and Futures markets. Users can also buy and sell crypto via Binance P2P, earn interest through Binance Earn, and engage in NFT trading on the Binance NFT marketplace. Binance provides low transaction fees and diverse payment options, making it a preferred choice for cryptocurrency enthusiasts worldwide.

1001 - 5000 employees

Founded 2017

₿ Crypto

💳 Fintech

💰 Initial Coin Offering on 2020-12

📋 Description

• Design and implement both online and offline marketing initiatives, events, and campaigns tailored to local audience preferences. • Fuel our user base's expansion and elevate the visibility of the Binance brand through engaging, educational and imaginative strategies. • Design and execute integrated campaigns, starting with strategy, brief and working on executing, measuring performance and reporting on effectiveness. • Lead insight-driven tests/experiments in market, whether on lifecycle, social or paid channels in order to drive growth or engagement. • Act as the local market pulse: Ensure comprehension of and insight into local trends, communities, and pertinent news. Pioneer new avenues for enhancing brand recognition and staying abreast of evolving marketing trends.

🎯 Requirements

• Minimum of 5 years of experience in devising and implementing marketing strategies, preferably within the tech/internet/Ecommerce sectors with a focus on B2C. • Comfortable operating in a dynamic, fast-moving environment often with uncertainty. • Strong understanding of the Pakistan market. • Effective communicator, able to represent Binance to external stakeholders. • User-focused, data-driven approach to decision making. • Able to conceptualize and manage integrated campaigns, using both in-house resources and agency partners. • Functional Understanding of social media and paid channels data analytics. • Entrepreneurial self-starter, high sense of ownership, able to drive agendas and execute with minimal guidance or supervision. • Proficiency in online and traditional marketing channels, including but not limited to social media, community management, and event orchestration. • A keen interest in the crypto/blockchain/technology space is essential.

🏖️ Benefits

• Competitive salary and company benefits • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)