Marketing Manager

Job not on LinkedIn

November 14

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Binance

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Crypto • Fintech

Binance is the world's leading cryptocurrency exchange, serving over 235 million registered users across more than 180 countries. The platform offers a wide array of services, including the trading of over 350 cryptocurrencies in Spot, Margin, and Futures markets. Users can also buy and sell crypto via Binance P2P, earn interest through Binance Earn, and engage in NFT trading on the Binance NFT marketplace. Binance provides low transaction fees and diverse payment options, making it a preferred choice for cryptocurrency enthusiasts worldwide.

1001 - 5000 employees

Founded 2017

₿ Crypto

💳 Fintech

💰 Initial Coin Offering on 2020-12

📋 Description

• Plan, execute, and optimize integrated marketing campaigns across various channels to drive brand awareness, engagement, and growth in key business metrics; • Lead data-driven campaigns, experimentation, A/B testing and product positioning rooted in deep customer and market understanding across all marketing channels, including CRM, digital, social media, performance marketing, and affiliate marketing; • Organize and deliver both online events (e.g., webinars) and offline initiatives such as conferences, community meetups, and local activations; • Manage and grow the Binance Angels volunteer program locally, ensuring high engagement, smooth operations, and strong alignment with community goals; • Plan and implement community-building strategies via various local social channels and offline events to drive engagement and foster a sense of community among our users; • Identify, pitch, and secure local partnerships that support business growth, brand visibility, and ecosystem expansion; • Foster and maintain strong relationships with the Binance community, partners, and stakeholders through regular communication and engagement activities; • Monitor market trends, competitor activity, and industry developments to proactively identify opportunities and challenges; • Collaborate closely with the PL Marketing Lead and cross-functional teams including product, operations, regional marketing, and global stakeholders to ensure cohesive and effective execution.

🎯 Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field; • Proven experience of at least 3 years in marketing, operations, or community relations, preferably in the cryptocurrency or tech industry; • Proven experience launching and managing community initiatives (e.g., building an online forum, launching an affiliate program, managing events, managing social media platforms); • Comfortable with public speaking and genuinely enjoys presenting in front of audiences, hosting events, and leading webinars; • Strong understanding of cryptocurrency-related terminologies and trends; • Proven track record of managing successful marketing campaigns and community engagement initiatives; • Highly proactive mindset with a strong bias toward action – constantly generating new ideas and taking initiative without waiting for direction; • Proven ability to independently own and drive projects end-to-end, from concept to execution, with minimal guidance; • Ability to thrive in a fast-paced, result-oriented environment; • Strong ability to multitask and work quickly under tight daily deadlines; • Bilingual English/Polish is required to be able to coordinate with oversea partners and stakeholders.

🏖️ Benefits

• Competitive salary and company benefits • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)