Growth Marketing Manager

Job not on LinkedIn

November 14

🐊 Florida – Remote

Although this job is listed in Florida, this company may be open to hiring remote in other states.

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

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Bionews, Inc.

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Healthcare Insurance • Media • Social Impact

Bionews, Inc. is a digital health solutions company focused on connecting and engaging rare disease patient communities. It provides trusted information, news, and therapeutic connections to empower over 50 rare disease communities, fostering a supportive environment for patients and caregivers. By incorporating the voices of those living with rare conditions, Bionews elevates patient and caregiver experiences and leads several patient communities. With a team primarily composed of individuals connected to rare diseases, Bionews provides authentic insights that shape their communications and partnerships, offering a significant impact in the realm of rare disease engagement and advocacy.

51 - 200 employees

Founded 2013

⚕️ Healthcare Insurance

📱 Media

🌍 Social Impact

📋 Description

• Own and execute audience acquisition campaigns focused on site engagement, newsletter growth, and social follower expansion across Bionews communities. • Develop, test, and scale targeted paid acquisition campaigns across Facebook, Google, Reddit, and other platforms. • Conduct audience research to identify and reach patients, caregivers, and advocates within the rare and chronic disease space. • Write compelling ad copy, design/test visuals, and manage creative production to ensure high-performing campaigns that drive conversions. • Manage and optimize campaign budgets, bids, and targeting to maximize ROI. • Directly contribute to revenue delivery by executing campaigns aligned with client KPIs and internal growth targets. • Build and present monthly performance reports with actionable insights, including spend analytics, funnel conversion, growth outcomes, and progress toward revenue/KPI goals. • Stay current with growth marketing trends, tools, and platform changes, applying learnings to enhance campaign effectiveness. • Collaborate with internal teams (client success, newsletter, social, product) to optimize conversion funnels and retention strategies that support both user growth and client success.

🎯 Requirements

• 3+ years of hands-on growth marketing experience, with a proven track record in paid acquisition and conversion. • Demonstrated success in scaling audiences (email/newsletter growth, website traffic, or social acquisition). • Expertise in PPC best practices including targeting, keyword research, and ad copywriting. • Strong data analysis and reporting skills, with the ability to turn insights into action. • Familiarity with marketing analytics tools (Google Analytics, Meta Ads Manager, etc.). • Experience in healthcare, health tech, or patient advocacy preferred, with awareness of compliance considerations. • Excellent cross-functional communication and project management skills. • A self-starter who thrives in a fast-paced environment and can manage multiple priorities independently. • Values empathy, curiosity, and collaboration. • Comfortable working in a fully remote environment. • Mission-driven, with a passion for patient advocacy and improving the lives of those living with rare conditions.

🏖️ Benefits

• Fully remote