Demand Generation Director

🕒 July 10

🇬🇧 United Kingdom – Remote

💵 £100k - £130k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

👻 Ghost score 27%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Bitrise

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2014

💼 Consulting

📦 Logistics

📣 Marketing

💰 $60M Series C on 2021-11

Consulting • Logistics • Marketing

Bitrise is a leading mobile CI/CD (Continuous Integration/Continuous Delivery) platform designed to streamline the build, test, and deployment processes for mobile apps. Specializing in mobile development, Bitrise offers a user-friendly interface, robust integrations, and scalable infrastructure to ensure efficient delivery of high-quality apps. The platform supports technologies for iOS, Android, and frameworks such as Flutter and React Native, with features like build caching, automated testing, and secure code signing. Bitrise is dedicated to helping developers release with confidence by providing efficient tools for mobile DevOps.

📋 Description

• Own the marketing-sourced and marketing-influenced pipeline across self-serve and direct sales motions • Work backward from bookings targets to define required MQL, SQL, and opportunity volume by channel and month • Build and run multi-channel DemandGen campaigns across paid digital, email nurture, content syndication, webinars, ABM, and events • Execute campaigns hands-on, including HubSpot setup, paid media management, brief writing, reporting, and performance optimization • Manage and optimize the marketing technology stack • Partner with Revenue Operations on lead scoring, routing, attribution, and reporting • Build and maintain dashboards for pipeline generated, stage conversion rates, cost per MQL/SQL, channel ROI, and pipeline velocity • Partner regularly with sales and BDRs by providing content, intent signals, and talk tracks • Collaborate with content and product marketing on Bitrise positioning across mobile, DevOps, and AI agent infrastructure • Run experiments on subject lines, landing pages, audience segments, channel mix, and messaging • Plan and execute owned webinars and third-party conferences as measurable pipeline programs • Document playbooks, campaign templates, and scalable processes • Manage a team of 3 Marketing Managers, including performance management, coaching, mentoring, and development

🎯 Requirements

• 7+ years of experience in demand generation at B2B SaaS companies • Experience working with companies in the $10M-$80M ARR range • Experience building or rebuilding a DemandGen engine • Proven track record owning a pipeline number and delivering against it with a small team and realistic budget • Strong analytical skills, including reverse funnel math, dashboard building, and translating data into decisions • Experience with developer marketing or technical buyers in the developer ecosystem • Experience in hybrid PLG and sales-led environments • Deep familiarity with paid digital, ABM, content syndication, email nurture, and event-driven pipeline programs • Comfortable with intent data platforms such as 6sense and Bombora • Active use of AI tools in marketing work • Strong project management skills • Excellent communication and collaboration skills, especially with sales teams • Experience managing, hiring, and scaling growth marketing teams • Previous ownership of SEO and GEO • Preferred: experience in DevOps, CI/CD, mobile development tools, or developer platforms • Preferred: familiarity with running DemandGen during a company positioning shift • Preferred: experience working directly with BDR/SDR teams • Hands-on proficiency with HubSpot or equivalent MAP, Salesforce, paid media platforms, and ABM/intent tools • Understanding of multi-touch attribution and its limitations • Ability to troubleshoot workflows, set up lead scoring, and evaluate marketing technology tools

🏖️ Benefits

• Remote working environment with opportunities for in-person collaboration • Opportunity to learn about app development through a crucial role in the mobile development process • Financially stable, growing company with an expanding global customer base • Global customer portfolio to manage • Competitive stock options package • Private medical insurance • Life assurance