Digital Marketing Executive

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3 days ago

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BJAK

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eCommerce • Insurance • Marketplace

BJAK is a leading online platform in Southeast Asia that offers comprehensive automobile insurance comparison services. The company enables Malaysian users to compare and purchase auto insurance from multiple insurers efficiently, providing considerable savings and convenience. BJAK is renowned for its user-friendly digital platform that allows quick insurance and road tax renewals, offering discounts up to 11%. With a strong emphasis on customer service, BJAK also provides 24/7 roadside assistance, accident support, and replacement vehicles. It is a pioneer in the insurance comparison sector in the region and has facilitated significant savings for millions of car owners.

51 - 200 employees

🛍️ eCommerce

🏪 Marketplace

📋 Description

• Plan, launch, and optimize paid digital campaigns across Meta (Facebook/Instagram), Google Ads, TikTok, and other relevant platforms. • Monitor and analyze campaign KPIs (CTR, CPC, CPA, ROAS) daily to ensure performance targets are met or exceeded. • Conduct A/B testing on ad creatives, copy, audiences, placements, and bidding strategies to identify what works. • Collaborate with content and design teams to craft high-performing ads and landing experiences. • Troubleshoot issues related to ad delivery, tracking, targeting, or performance drops in real time. • Manage campaign budgets across channels, ensuring efficient allocation and maximum ROI. • Build detailed weekly and monthly reports, highlighting key insights, optimization actions, and budget usage. • Stay up to date on platform changes, beta features, algorithm updates, and new ad formats. • Set up and manage conversion tracking using UTM parameters, pixels, and Google Tag Manager. • Conduct audience research and segmentation to target high-intent and high-converting user groups. • Coordinate with vendors, agencies, or partners to execute large-scale or specialized campaign initiatives.

🎯 Requirements

• Bachelor’s degree in Marketing, Advertising, Business, or related field. • Proven experience in digital advertising operations or performance marketing roles. • Hands-on expertise in Facebook Business Manager, Google Ads, TikTok Ads, and related ad tools. • Proficiency in analytics platforms such as Google Analytics, Meta Ads Reporting, and campaign dashboards. • Strong understanding of ad formats, bidding strategies, campaign structures, and targeting mechanisms. • Experience with conversion tracking, including UTM parameters, pixel setup, and Google Tag Manager. • Familiarity with retargeting strategies, audience segmentation, and programmatic display. • Exceptional attention to detail and the ability to manage multiple campaigns at once. • Certification in Google Ads, Meta Blueprint, or similar is highly desirable.

🏖️ Benefits

• Competitive salary and performance-based bonuses • Ownership of campaigns that directly impact revenue and growth • Exposure to regional markets and cross-functional collaboration • A team that values clear thinking, fast execution, and measurable outcomes • Hybrid work flexibility in London with high autonomy