Blackbaud
1001 - 5000 employees
☁️ SaaS
🤝 Non-profit
🤝 B2B
💰 $6.5M Series A on 2000-02
SaaS • Non-profit • B2B
Blackbaud is a cloud software company that builds intelligent solutions for social impact, focusing on nonprofit organizations. It provides products and services for fundraising, donor management, engagement, and sector-specific cloud solutions to help charities, educational institutions, and other mission-driven organizations move faster and work smarter. Blackbaud also offers training, support, developer resources, a partner marketplace, and industry research through the Blackbaud Institute. The company emphasizes privacy, security, and corporate social responsibility.
Senior Manager, Marketing – Healthcare
🕒 October 20
Where this job comes from
Posted on Blackbaud's careers page, not through a job board
First seen by Remote Rocketship October 20
Still open on Blackbaud's site. Checked 3 hours ago.
Blackbaud
1001 - 5000 employees
☁️ SaaS
🤝 Non-profit
🤝 B2B
💰 $6.5M Series A on 2000-02
SaaS • Non-profit • B2B
Blackbaud is a cloud software company that builds intelligent solutions for social impact, focusing on nonprofit organizations. It provides products and services for fundraising, donor management, engagement, and sector-specific cloud solutions to help charities, educational institutions, and other mission-driven organizations move faster and work smarter. Blackbaud also offers training, support, developer resources, a partner marketplace, and industry research through the Blackbaud Institute. The company emphasizes privacy, security, and corporate social responsibility.
📋 Description
• Execute the annual vertical go-to-market plan within priorities and investment guardrails • Turn approved product and corporate messaging into audience-specific campaigns, field narratives, vertical content, and sales enablement • Coordinate product launch activation for the healthcare vertical • Serve as the day-to-day marketing partner for vertical Sales leaders and cross-functional teams • Connect demand generation, content, field and event marketing, and industry expertise into one integrated buyer journey • Manage the vertical marketing budget and optimize audience, channel, and program mix for pipeline efficiency and bookings contribution • Review performance with Sales, identify quality or conversion gaps, and adjust programs and follow-up actions • Create operating rhythms, briefs, dashboards, and playbooks • Guide and develop team members while participating in campaign reviews, prioritization, messaging adaptation, and content quality • Bring sector, buyer, seller, and competitor signals to Product Marketing and other partners • Apply AI-enabled tools and automation to improve research, personalization, execution, and reporting • Deliver vertical pipeline and bookings contribution • Drive pipeline per program investment, funnel conversion, timely activation, sales adoption, and cross-functional delivery quality
🎯 Requirements
• 7+ years of B2B marketing experience across multiple disciplines • 2+ years leading team members, programs, or complex cross-functional work • Experience managing a marketing budget and optimizing programs against business outcomes • Strong record of partnership with Sales on shared pipeline and bookings goals • Ability to adapt approved product messaging for a vertical without changing product claims or positioning
🏖️ Benefits
• Medical, dental, and vision insurance • Remote-flexible workforce • Wellness Programs • 401(k) program with employer match • Flexible paid time off • Generous Parental Leave • Donations for Doers • Pet insurance, legal and identity protection • Tuition reimbursement program
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