Customer Marketing Manager

🕒 June 1

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Blackpoint Cyber

WebsiteLinkedInAll Job Openings

51 - 200 employees

💰 $190M Series C on 2023-06

Blackpoint Cyber is a technology-focused cybersecurity company headquartered in Maryland, USA. The company was established by former US Department of Defense and Intelligence security experts and leverages its real-world cyber experience and knowledge of malicious tradecraft to help MSPs safeguard their infrastructure and operations.

📋 Description

• Plan and execute MSP-focused expansion campaigns to drive product adoption, upsell/cross-sell, and long-term customer growth across our base. • Build and manage email nurture programs for MSP customers across different stages of the lifecycle. • Lead MSP-exclusive initiatives such as webinars, campaigns, and value-driven programs in collaboration with Product Marketing and Content Marketing. • Collaborate with Product Marketing to develop and distribute MSP-facing sales and marketing resources that support customer growth. • Work closely with Account Management and Client Success teams to align marketing programs with MSP customer needs and lifecycle milestones. • Support communications to MSP customers related to product updates, programs, and key initiatives. • Partner with our RevOps team to execute campaigns using HubSpot and track performance, identifying insights and opportunities for optimization. • Manage multiple projects and timelines to ensure accurate and timely execution. • Report on program performance and provide actionable recommendations to improve engagement, adoption, and customer success.

🎯 Requirements

• 5+ years of B2B marketing experience, with direct experience marketing to MSPs required. • Hands-on experience with HubSpot and Salesforce CRM marketing and sales automation platforms. • Proven success building and executing lifecycle or expansion-focused marketing programs within an existing customer base. • Strong copywriting skills for email, communications, and MSP-facing enablement materials. • Highly detail-oriented with excellent project management skills. • Understanding the MSP customer lifecycle dynamics and how to support adoption, growth, and retention. • Collaborative working style with experience partnering cross-functionally with Account Management, Customer Support, and other marketing teams. • Data-driven mindset with experience measuring program performance and optimizing for results. • Excellent written and verbal communication skills. • Experience in cybersecurity or related technology markets is a strong plus.

🏖️ Benefits

• Health, Vision, Dental, and Life Insurance plans • Robust 401k plan • Discretionary Time Off • Other minor perks