Marketing Manager

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August 14

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Blindside Networks

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Education • Technology • SaaS

Blindside Networks is a company that enhances BigBlueButton, which is the world's only open-source virtual teaching platform. As the originators and managers of the BigBlueButton project, they have facilitated millions of hours of online classes. Their platform is deeply integrated with major Learning Management Systems (LMS) and is optimized to improve learning outcomes through features like analytics and guest lectures. Blindside Networks provides hosting services ensuring 99. 999% uptime, making it a reliable choice for virtual classes for K-12, Higher Ed, and corporate organizations. With a commitment to accessibility and customization, BigBlueButton is designed from a teacher’s perspective, providing tools that are not available in the free version.

11 - 50 employees

Founded 2007

📚 Education

☁️ SaaS

📋 Description

• Develop and execute the overall marketing strategy across demand generation, lifecycle marketing, and product storytelling • Plan and launch multi-channel campaigns that drive trials, demos, and renewals • Write and optimize high-converting email, ad, and landing page copy • Manage email marketing and automation using Mailchimp or similar tools • Own light paid media strategy and execution (LinkedIn, Google, Meta) • Define and score leads in collaboration with Sales • Track and report on marketing performance (MQLs, CPL, CAC, conversion rates, etc.) • Apply SEO best practices and coordinate updates to web content and structure • Collaborate on product messaging, use case development, and competitive positioning • Support webinars and industry events with campaign planning, asset creation, and lead follow-up • Build foundational marketing processes and identify opportunities to scale over time

🎯 Requirements

• 3-5 years of experience in B2B SaaS marketing, with a focus on demand generation, lifecycle marketing, or growth • A strategic mindset paired with strong executional chops — you're equally comfortable building the plan and getting into the tools • Proven success running lead generation campaigns that result in MQL and revenue growth • Excellent copywriting and storytelling skills across multiple formats (email, ads, landing pages, decks) • Hands-on experience with tools like HubSpot, Mailchimp, WordPress, Google Analytics, and LinkedIn Ads • Strong understanding of funnel optimization, lead scoring, and marketing performance metrics • Comfortable working cross-functionally with Sales, Product, and freelancers • A data-driven approach — you test, measure, and iterate quickly • Bonus: Experience in the education, learning, or EdTech sector

🏖️ Benefits

• equal opportunity employer that welcomes diversity in the workplace and encourages applications from all qualified candidates. • welcomes and encourages applications from people with disabilities. • Accommodations are available on request for candidates taking part in all aspects of the selection process.