VP, Revenue Marketing

🕒 October 29

🇺🇸 United States – Remote

💵 $175.5k - $292.5k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

👻 Ghost score 0%

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Bloomerang

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2012

💼 Consulting

📣 Marketing

🤝 Non-profit

💰 $33M Debt Financing on 2021-02

Consulting • Marketing • Non-profit

Bloomerang is a community-focused nonprofit donor management software designed to deliver a better giving experience and help organizations thrive. It offers a comprehensive platform tailored for nonprofits, including features such as donor database management, marketing and engagement tools, reporting and analytics solutions, and volunteer and membership management systems. Bloomerang aims to enhance donor retention and increase fundraising efficacy by equipping nonprofits with the tools they need to nurture relationships and drive donations. Trusted by over 23,000 organizations, Bloomerang helps nonprofits raise more funds and create lasting change through streamlined operations and an intuitive user experience.

📋 Description

• Report to the Chief Marketing Officer and own how Bloomerang generates new business demand and revenue • Lead the complete demand and conversion engine across buyer journeys, integrated campaigns, account-based sales and marketing plays, search and AI visibility, paid search, website, and conversion optimization • Drive month-over-month and year-over-year new account acquisition, pipeline, and bookings growth with Business Development, Sales, and Marketing leadership • Identify, size, and build go-to-market account-based marketing and sales playbooks for new market segments • Develop modern integrated campaigns, nurtures, and personalization at scale to improve funnel conversion and velocity • Build, refine, and hold the reverse waterfall with go-to-market peers • Run experiments, prove programs at small scale, and discontinue underperforming initiatives • Own the programmatic, demand software, and demand campaign budget and allocate investment across channels and sources • Drive the department-wide AI agenda and establish standards for workflow automation and accountability • Lead and develop marketing leaders, strengthen the team, and extend influence across the business • Present and speak publicly to fundraising and nonprofit leaders, executives, and industry influencers • Ensure marketing, Business Development, and Sales operate against one shared plan and set of numbers

🎯 Requirements

• 12+ years in B2B SaaS growth, demand or revenue marketing • 5+ years leading other leaders • Scaled a high-volume, high-velocity inbound engine where marketing sourced the majority of pipeline • Sustained 30%+ YoY bookings growth and helped scale a business toward $200M or beyond • Owned and delivered against a marketing-sourced pipeline number under pressure • Built and held a reverse waterfall or equivalent funnel plan with Sales, Business Development and Revenue Operations leadership • Hands-on depth across paid, website and conversion optimization, and organic and AI-driven discovery • Translated deep product knowledge and hands-on product experience into high-impact buyer journeys that convert • Owned a meaningful program, agency and software budget and made real allocation calls • Experience with a modern demand stack including CRM, marketing automation, ABM and intent, analytics, A/B testing, and AI tooling • No Visa sponsorship available

🏖️ Benefits

• Generous health, vision, and dental insurance options • HealthiestYou healthcare service with confidential access to doctors 24/7 • 20 PTO days • 3 flex days • 4 optional volunteer days • 12 paid holidays • Paid parental leave • 401k match • Equipment shipped to your door • Discretionary bonus eligibility • Fully remote work

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