Product Marketing Manager

🕒 April 20

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BlueCat

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2001

🏢 Enterprise

📡 Telecommunications

🔐 Security

💰 Secondary Market on 2022-06

Enterprise • Telecommunications • Security

BlueCat is a company that specializes in network modernization and management solutions, focusing on DNS, DHCP, and IP Address Management (DDI). It provides unified and discrete SaaS solutions to optimize and secure enterprise networks, helping with network automation, multicloud management, and threat protection. BlueCat's products are tailored for large enterprises and include features for network observability, health, and automation. The company also emphasizes security, compliance, and performance across its network infrastructure services, and it continuously adapts its offerings to support changing network requirements, such as cloud adoption and remote work trends.

📋 Description

• Craft compelling product messaging and narratives that highlight BlueCat’s value proposition, competitive advantage, and address customer challenges. • Develop a variety of customer-facing marketing materials, including presentations, datasheets, case studies, ebooks, video scripts, solution briefs, and white papers. • Partner with demand marketing teams to deliver key assets aligned with the buyer’s journey. • Analyze industry trends, customer needs, and competitive landscape, to derive actionable insights. • Analyze market segmentation and identify opportunities for differentiation and growth. • Create and maintain sales tools that effectively position BlueCat vs. competitors (e.g., battlecards) • Support the sales team by providing training on the messaging you create to enable effective & consistent communication of BlueCat value to customers. • Maintain a library of product marketing assets, appropriately meta-tagged for easy access and searchability, while archiving or updating outdated content. • Gather customer feedback through interviews, surveys, and market analysis to inform product development and marketing strategies. • Advocate for the voice of the customer internally and ensure alignment with customer needs.

🎯 Requirements

• 5+ years in product marketing roles for enterprise software companies within the networking / IT industry. • Experience operating within a global organization, working across time zones and cultures. • Experience developing collaborative relationships across departments. • Provide writing samples that demonstrate the ability to effectively communicate complex, technical concepts. • Technical Aptitude: familiarity with networking, cloud, and cybersecurity technologies (specific experience with Network Observability, Network Monitoring, NetFlow and Packet data, is advantageous) • General knowledge of leading vendors in the Network Observability market (strengths, vulnerabilities, competitive positioning). • Familiarity with key marketing operations platforms (Monday.com, Gong, Highspot, Slack, Confluence, as well as MS Office Suite).

🏖️ Benefits

• A Professional Development Budget • Dedicated Wellness Days and Wellness Week • A Lifestyle Spending Account • An Employee Recognition Program