Paid Media Manager

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Blue Ocean Global Technology

WebsiteLinkedInAll Job Openings

51 - 200 employees

Consulting • Digital Transformation • Technology Development

Blue Ocean Global Technology is a consulting firm specializing in digital transformation, business consulting, and technology development. With a commitment to driving positive outcomes for clients, they offer a wide array of services including risk management, public relations, reputation management, and intellectual property consulting. As a federal contractor, they play a vital role in important government initiatives and uphold high standards of quality and compliance. Their diverse team of experts collaborates to deliver innovative solutions that enable businesses to thrive in a rapidly evolving market.

📋 Description

• Develop, manage and optimise paid social campaigns, while supporting paid search activations where necessary to drive performance and achieve business objectives. • Support the planning and execution of paid media strategies aligned with demand generation, engagement and growth goals. • Partner with cross-functional teams, including content, creative and marketing stakeholders, to ensure paid media activities support broader campaign objectives. • Monitor, analyse and report on campaign performance, using data and insights to identify opportunities for optimisation and improved results. • Design and execute A/B tests to evaluate audience targeting, creative messaging, bidding strategies and channel effectiveness. • Drive continuous improvement through conversion rate optimisation, attribution analysis and performance measurement best practices. • Identify and implement optimisation opportunities to maximise campaign effectiveness, return on investment and overall marketing impact. • Maintain accurate campaign documentation, including plans, test results, performance insights and key learnings. • Ensure all paid media activities comply with internal processes, policies and quality standards. • Stay up to date with digital advertising trends, platform developments and industry best practices, bringing new ideas and opportunities to the team. • Support additional marketing initiatives and projects as required to meet evolving business needs.

🎯 Requirements

• Proven experience in paid media, digital marketing or performance marketing, with ideally 5+ years' experience managing campaigns across multiple digital channels. • Strong understanding of paid search, paid social and digital advertising principles, including campaign planning, optimisation, targeting and performance measurement. • Experience using advertising and analytics platforms such as Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, Google Analytics, or similar tools. • Strong analytical skills with the ability to interpret data, identify trends and translate insights into actionable recommendations. • Experience monitoring campaign performance and implementing optimisation strategies to improve results and return on investment. • Excellent communication and stakeholder management skills, with the ability to collaborate effectively across marketing, creative and business teams. • Strong organisational skills with the ability to manage multiple projects, priorities and deadlines in a fast-paced environment. • High attention to detail and a commitment to delivering accurate, high-quality work. • A proactive approach to problem-solving, with the ability to identify opportunities and drive continuous improvement. • A bachelor's degree in Marketing, Business, Communications or a related field is desirable, or an equivalent combination of education, training and relevant experience.

🏖️ Benefits

• Cision Group Personal Pension Scheme • Life Assurance • Healthcare cash plan • Dental Insurance • Private Medical Insurance (For directors and above only) • Gym Subsidy • Cycle to Work • Discounted Dining • Virtual GP • Employee Assistance Programme (EAP) • Eye Care Test • Cision Global Charitable Giving Program • BenefitHub (Retail discounts)