Behavior Change, Public Health Communications

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November 4

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Blueprint Creative Group

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B2B • Media • Web 3

Blueprint Creative Group is a Miami-based creative and communications agency that develops strategic marketing, branding, digital and event campaigns for government, economic development, higher education, travel & hospitality, healthcare and B2B clients. They run integrated programs including account-based marketing for SaaS/government technology clients, large-scale event and metaverse/Web3 activations (including NFT conferences), and tourism and destination marketing. The firm offers advertising, media, and campaign strategy services and has experience securing and executing federal and public-sector contracts.

11 - 50 employees

Founded 2006

🤝 B2B

📱 Media

🌐 Web 3

📋 Description

• Lead 360° public health programs from research, strategy, creative, media, events, and analytics and ensuring every milestone, budget line, and KPI is met. • Translate behavior theory into practice and apply social norms and behavior change frameworks to campaign messaging, segmentation, and channel mix. • Manage integrated teams of strategists, creatives, media buyers, web developers, and community outreach specialists. • Partner with stakeholders across state agencies, municipal health departments, community-based organizations, and faith-based coalitions to co-create culturally fluent interventions. • Own data & evaluation. Design baseline surveys, set KPIs, and deliver dashboards that track reach, engagement, and behavior outcomes such as seat belt use or vaccination uptake.

🎯 Requirements

• 7+ years managing large public health or safety campaigns for government, community organizations, or agency clients. • Demonstrated success reducing risk behaviors or improving health outcomes. • Deep knowledge of behavior change models, health equity frameworks, and Plain-Language principles. • Education: Master’s in Public Health (MPH), Behavioral Science, Health Communication, or equivalent experience. • Soft skills: persuasive presenter, consensus builder, flawless project manager (PMP, CAPM, or Scrum certification a plus). • Languages: Spanish, Portuguese, or another prevalent Massachusetts language highly valued.

🏖️ Benefits

• remote with hybrid/in-office flexibility