Program Manager, Public Health Marketing – Advertising

🕒 October 29

🎸 Tennessee – Remote

🎸 Tennessee – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

📋 Program Manager

👻 Ghost score 20%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Open for 14 days.
• Jobs at this company usually fill in 119 days.
• No salary listed.

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Blueprint Creative Group

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2006

💼 Consulting

🏥 Healthcare

🏨 Hospitality

Consulting • Healthcare • Hospitality

Blueprint Creative Group is a Miami-based creative and communications agency that develops strategic marketing, branding, digital and event campaigns for government, economic development, higher education, travel & hospitality, healthcare and B2B clients. They run integrated programs including account-based marketing for SaaS/government technology clients, large-scale event and metaverse/Web3 activations (including NFT conferences), and tourism and destination marketing. The firm offers advertising, media, and campaign strategy services and has experience securing and executing federal and public-sector contracts.

📋 Description

• Own the full program by translating contract scope into workplans, timelines, budgets, deliverables, and KPIs • Keep every workstream on schedule and in compliance • Lead strategy and execution for awareness, public education, and marketing campaigns across paid, earned, owned, and community channels • Ground campaigns in audience research, segmentation, and message testing • Serve as the day-to-day client lead for the Tennessee Department of Health • Manage client expectations, reporting, and relationships • Direct cross-functional creative, media, digital, and community teams plus subcontractors • Align teams and vendors with campaign strategy and client goals • Track performance against KPIs and report results to the client • Use data to optimize campaigns and demonstrate measurable impact on health outcomes

🎯 Requirements

• 7+ years leading public health or public sector programs • Direct, hands-on ownership of awareness, public education, or marketing campaigns • Track record of running complex, multi-stakeholder programs on budget and on deadline • Experience with government reporting, compliance, and KPI tracking • Fluency in behavior change and social marketing principles • Experience with audience segmentation, message testing, and performance optimization • Clear, confident communication with government clients • Ability to lead cross-functional teams and vendors • Public health experience at the federal level, on a federal program, or with a state or local public health department is desired • Rural health, tobacco, chronic disease, or behavior change campaign experience is desired • Experience on a state marketing or advertising contract is desired • PMP or equivalent is desired • Located in or able to travel readily to Nashville, TN; nationwide hiring eligibility

🏖️ Benefits

• Remote-friendly work arrangement • Opportunity to lead award-winning public education and behavior change campaigns • Work with state and federal public health clients • Opportunity to work on Rural Health programs and measurable public health outcomes

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