Director of Marketing

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October 17

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Blytheco

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Software • B2B • Consulting

Blytheco is a company that specializes in providing software solutions such as ERP, CRM, and marketing automation. With over 44 years of experience, Blytheco focuses on software implementation, consulting, and optimization to help businesses achieve efficiency and success through tailored software strategies. The company offers extensive support services and has a proven track record with thousands of implementations across various industries, including manufacturing, retail, and professional services.

51 - 200 employees

Founded 1980

🤝 B2B

📋 Description

• Lead the strategy and execution of all marketing initiatives that drive qualified sales opportunities, revenue growth, and brand strength for Blytheco. • Collaborate closely with cross-functional teams to ensure alignment between marketing, sales, and customer experience. • Drive qualified pipeline and revenue growth through a comprehensive, data-driven marketing strategy that integrates digital campaigns, content marketing, account-based marketing (ABM), paid media, and events. • Develop and execute demand generation programs that deliver measurable ROI and move prospects efficiently through the funnel. • Partner closely with the BDR team to strengthen both inbound and outbound lead management, ensuring lead quality, timely follow-up, and continuous funnel optimization. • Manage analytics, dashboards, and reporting to measure lead generation performance and marketing contributions to pipeline and revenue. • Strengthen Blytheco’s brand and social media presence to increase visibility, credibility, and engagement with target audiences. • Lead social media strategy to build community, engagement, and positive sentiment across platforms. • Present marketing lead generation performance and key insights to the Executive Team regularly, highlighting impact and opportunities for improvement.

🎯 Requirements

• 5+ years of proven success leading and developing marketing teams that drive results. Marketing experience in the software industry (ERP and CRM) is highly preferred. • 5-10 years of hands-on marketing experience, to include demand generation, digital marketing, content marketing, branding, web design, social media, and other facets of marketing: • In-depth knowledge of current online marketing techniques, tools, and best practices. • BS/BA degree in Marketing, Communications, or related field strongly preferred. • Talent for converting complex ideas and concepts into well-articulated words and targeted actions: • Exceptional writing, editing, communication, and listening skills are required. • The ability to create and communicate innovative marketing strategies that bring marketing initiatives and campaigns to life. • High level of proficiency with MS Word, Excel, Outlook, PowerPoint. Act-On experience is a plus. • Demonstrated project and time management skills, with proven ability to deliver on time and within budget: • Capable of meeting deadlines, managing multiple projects, and working in a fast-paced, dynamic, customer and team-oriented work environment. • Laser-focused analytical skills, with strong attention to detail. • Ability to foster strong relationships with customers, co-workers, and team members. • Possesses attributes for success: • A high level of personal and professional accountability • Hands-on, roll-up-your-sleeves work ethic and attitude. • Oh-so-positive attitude, with a passion to succeed! • Track record of delivering positive results in alignment with corporate initiatives.

🏖️ Benefits

• Competitive compensation plan (Total Targeted Annual Compensation Range $155K-$200K) • Medical, dental, vision coverage • Company-paid life insurance • Options for additional insurance coverages • 401(k) Plan • Paid Time Off accruals • Company Paid Holidays • Work from home opportunity • Tuition reimbursement and continuous learning opportunities • Employee Recognition and Leadership Programs • Annual Company Conference – “Quest for Excellence” • Employee Referral Bonus Program • Opportunities to give back to the community by participating in Blytheco’s humanitarian support efforts • Our award-winning culture • That incredible feeling of satisfaction that comes from knowing that what you do truly does make a difference!