Director of Marketing, B2B

Job not on LinkedIn

November 20

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

🗽 New York – Remote

Although this job is listed in New York, this company may be open to hiring remote in other states.

💵 $350k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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BM Digital

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BM Digital is the leading digital marketing firm. Our mission is to inspire people and brands to make an impact by using creativity, media, and innovation. We believe that the best way to achieve that is by fostering a community of inclusion, where every employee has a chance to become their best creative and professional self.

51 - 200 employees

📋 Description

• Lead all paid media efforts across Meta, Google, YouTube, and LinkedIn • Design and manage multi-million-dollar monthly budgets with clear forecast models • Implement high-velocity testing methodologies focused on CPL, cost per booked call, MQL and CAC • Build a performance dashboard to monitor daily KPIs, diagnose bottlenecks, and guide resource allocation • Own end-to-end creative strategy, including angles, hooks, messaging, scripts, and briefs • Direct creative teams (editors, designers, strategists) to produce high-performing assets consistently • Establish a rigorous creative testing pipeline with rapid iteration cycles • Maintain a clear framework for identifying, scaling, and retiring winning concepts • Manage the full funnel from click to booked call, including landing pages, forms, CRO, and retargeting flows • Identify and resolve conversion bottlenecks using data-driven analysis • Enhance lead quality and show-up rates through coordinated nurture and follow-up systems • Maintain accountability for funnel conversion metrics and downstream sales alignment • Architect and oversee all email and SMS programs • Build automated nurture flows, re-engagement campaigns, and segmentation strategies • Drive improvements in lead warming, call readiness, and conversion efficiency • Measure lifecycle impact on pipeline velocity and cost efficiency • Develop and manage an integrated content engine across LinkedIn, YouTube Shorts, Instagram, X, and other relevant channels • Build a high-frequency posting system that leverages internal subject matter experts • Implement processes for content repurposing and cross-channel amplification • Track organic performance and its contribution to lead volume and brand authority • Hire, manage, and develop a cross-functional marketing team • Implement operating rhythms, SOPs, and accountability frameworks • Build integrated weekly growth sprints and reporting cadences • Align closely with the Sales organization to optimize quality, pipeline velocity, and closed-won outcomes • Own the marketing P&L and performance roadmap

🎯 Requirements

• 5–10+ years of experience in performance marketing, growth, or demand generation • Proven track record managing $500K–$3M+ monthly paid media budgets • Advanced proficiency across Meta, Google, YouTube, and LinkedIn • Strong direct-response copywriting capability • Demonstrated ability to architect and scale full-funnel systems • Strong analytical orientation; fluency with attribution, analytics platforms, and forecast modeling • Experience managing multidisciplinary teams in fast-paced, high-accountability environments • Ability to write, critique, and optimize performance-driven creative assets • Preference for operators who have worked in B2B high-ticket funnels, performance agencies, or media-driven organizations

🏖️ Benefits

• bonuses • stock options