Senior Outreach Marketing Specialist

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3 days ago

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BOLD

WebsiteLinkedInAll Job Openings

Recruitment • HR Tech • SaaS

BOLD is a technology company that builds AI-powered career tools and platforms for job seekers, offering resume and cover letter builders, job search sites, networking platforms, and career productivity solutions. Its products and research leverage machine learning, UX research, and strong security practices to help individuals find jobs, improve career outcomes, and navigate career transitions globally.

1001 - 5000 employees

Founded 2005

🎯 Recruiter

👥 HR Tech

☁️ SaaS

📋 Description

• Own and direct the PR and outreach calendar in the UK, aligning with SEO and marketing objectives. • Write, edit, and pitch press releases, guides, surveys, and expert-driven content to UK journalists and industry websites. • Develop and foster relationships with key UK reporters, bloggers, and influencers to secure earned media coverage. • Adapt US-based Digital PR content for the UK audience, tailoring messaging to local media and cultural context. • Proactively identify PR opportunities based on market trends, competitor activity, and industry insights. • Execute targeted outreach campaigns that generate press coverage and authoritative backlinks. • Balance Digital PR campaigns and traditional link-building to maximize visibility and impact. • Collaborate across PR, SEO, and content teams to create high-value assets that attract coverage and links. • Track outreach success rates, backlink acquisition, and press coverage. • Deliver regular reporting on earned media wins and link performance, with insights for optimization. • Provide quarterly performance reports with actionable recommendations.

🎯 Requirements

• 6+ years of media relations or public relations experience, with a strong track record of pitching and securing press coverage. • Strong writing, editing, and research skills, with attention to detail. • Familiarity with SEO principles and PR platforms such as BuzzStream, Cision, Pitchbox, or Ahrefs. • Ability to thrive independently in a fast-paced, deadline-driven environment. • Proficiency in written and spoken English.

🏖️ Benefits

• Salary range: 10 500 - 12 500 PLN gross (Employment agreement / Umowa o Pracę) • Equipment and Internet Program - the company reimburses the Internet expenses and one-time equipment purchase to make your work comfortable when we work remotely (additional to a laptop and necessary accessories we provide all employees with by default). • Flexible working hours - we have no problem if you prefer to work early in the morning or start work at noon - you decide for yourself. We work the way we want to achieve the best results. • Remote work - we are open to full remote candidates (in Poland). If you prefer, you can also work from the office in Warsaw. • Workation (up to 10 working days a year within EEA). • Language Classes - organized by an external language school (in one of the following: English, German, Polish, Spanish, French, or Italian). • Wellness and Mental Care Programs (Yoga classes and a dedicated online platform). • Private healthcare (Medicover) and Multisport Card (both single packages are fully refunded by the company). • Udemy Business platform - unlimited access to 5,500+ courses.