VP, Marketing

🕒 March 12

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BoomPop

WebsiteLinkedInAll Job Openings

11 - 50 employees

🤝 B2B

🏪 Marketplace

💰 $14M Series A on 2022-11

B2B • Events • Marketplace

BoomPop is a company focused on supporting small businesses by offering a platform for virtual events and event planning services. They partner with over 100 small businesses, with 95% of their hosts being small businesses of 10 people or less. BoomPop emphasizes cause-driven initiatives, supporting sustainability, women-owned, and minority-owned businesses. Their services include full-service event planning, rush planning, AI-powered event assistance, guest management, and curated pre-built events. BoomPop's platform has helped small businesses earn significant revenue by hosting virtual events, particularly during the pandemic. They are committed to high data security standards and offer budget estimation tools and city guides to facilitate event organization.

📋 Description

• Build and lead the marketing organization across performance marketing, brand marketing, demand generation, content, and product marketing • Drive efficient top-of-funnel acquisition and pipeline growth through a balanced mix of brand and performance marketing • Develop a strong product marketing function that communicates the value of BoomPop’s platform and keeps momentum around product launches and features • Partner closely with Sales to ensure marketing programs translate into qualified pipeline and revenue • Work cross-functionally with Product to deeply understand the roadmap and translate product innovation into compelling external narratives • Own BoomPop’s messaging and positioning • Ensure our story is consistent, differentiated, and grounded in real customer value • Build scalable marketing programs across digital channels, lifecycle marketing, content, and events • Oversee marketing analytics, reporting, and attribution to drive data-informed decision making • Analyze market trends and competitive dynamics to identify opportunities for differentiation and category leadership.

🎯 Requirements

• 10+ years of B2B SaaS marketing leadership experience, ideally within a high-growth startup or scale-up environment • Experience building marketing functions that generate measurable pipeline and support enterprise sales motions • Strong leadership track record with the ability to hire, develop, and retain high-performing teams • Deep expertise across product marketing, demand generation, and go-to-market strategy • Experience with modern marketing technology stacks including Salesforce, HubSpot, and analytics platforms • Strong communication, analytical, and organizational skills with the ability to influence across executive teams.

🏖️ Benefits

• Competitive salary + equity, with tons of room for career growth • Company sponsored 401(k) • Generous PTO • Paid parental leave • Flexibility to work from anywhere • Amazing annual team-wide and department offsites • World-class medical, vision, and dental plans with 100% employee contributions covered + 80% dependent contributions covered • $50/month phone stipend • Occasional Travel: Connecting is in our DNA, please note that we anticipate roughly 6-8 nights of travel per year for this role.