Senior Marketing Specialist, ABM

🕒 July 20

🇺🇸 United States – Remote

💵 $85k - $95k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Bounteous

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2003

💼 Consulting

🏥 Healthcare

📣 Marketing

💰 Private Equity Round on 2021-08

Consulting • Healthcare • Marketing

Bounteous is a digital solutions firm known for its co-innovation model, which assists leading brands in navigating digital transformations and enhancing user experiences. The company partners with businesses from various sectors such as financial services, healthcare, telecommunications, retail, and convenience, to deliver data-driven solutions. Bounteous offers expertise in areas including artificial intelligence, data analytics, digital commerce, and cloud enablement, helping its clients harness technology for sustained growth and brand loyalty. With a global presence, Bounteous is dedicated to creating personalized and effective digital strategies that drive business success.

📋 Description

• Execute multi-channel ABM campaigns aligned to priority accounts, buying groups, and growth objectives • Partner closely with sales and field marketing to align on account selection, campaign timing, and activation plans • Design and run 1:1, 1:Few, and 1:Many ABM programs using personalized digital, content, and paid tactics • Translate sales insights, intent signals, and performance data into targeted messaging and campaign adjustments • Coordinate campaign planning, creative development, and execution with internal teams and agency partners • Manage and optimize paid campaigns across social, search, display, and intent-based platforms • Ensure digital ABM efforts are well coordinated with offline field and event initiatives • Maintain accurate account lists and segmentation using firmographic, technographic, and intent data • Monitor account-level engagement, conversion, and pipeline influence through dashboards and reporting • Continuously test, learn, and optimize programs with the latest AI tools and update workflows to improve performance and ROI • Support and mentor one team member while remaining deeply involved in execution

🎯 Requirements

• Strong experience in B2B demand generation or account-based marketing • Hands-on experience with ABM platforms, CRM, and marketing automation tools • Experience with Anthropic’s Claude and OpenAI ChatGPT, among other AI tools • Solid understanding of B2B buying groups and complex sales cycles • Comfortable operating at both strategic and tactical levels • Strong project management and cross-functional collaboration skills • Data-driven mindset with experience interpreting performance insights • Clear communicator who thrives in fast-paced, team-oriented environments

🏖️ Benefits

• Equal opportunity employer • Willing to sponsor eligible candidates for employment visas