Project Owner, B2B Marketing – ABM Focus

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November 25

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Bowe - B2B Growth

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B2B • Enterprise

<Bowe - B2B Growth> Bowe - B2B Growth is a Brazilian B2B demand-generation and account-based marketing (ABM) agency that combines strategy, technology and content to drive predictable revenue for business clients. The company offers ABM programs, inbound/outbound demand generation, RevOps and martech implementation (notably HubSpot, CRM integrations and analytics), sales enablement, training, and operates products/tools (WeDash, Harpoon) to optimize pipeline, shorten sales cycles and tie marketing investments to revenue. Bowe serves enterprise and mid-market B2B customers across sectors and holds multiple partner certifications (HubSpot, Google, Meta, RD Station).

51 - 200 employees

Founded 2017

🤝 B2B

🏢 Enterprise

📋 Description

• Act as a strategic marketing consultant for B2B technology accounts, leading the design and execution of demand-generation plans. • Lead ABM strategies (1:1, 1:few and 1:many), from account mapping to multichannel campaigns aimed at converting decision-makers. • Align clients' technical positioning and differentiators with high-impact digital campaigns (inbound, paid media, content, automation). • Track funnel and financial impact metrics such as MQLs, SQLs, CAC, LTV, influenced pipeline and ROI, applying critical business-focused analysis. • Lead strategic meetings with executive-level stakeholders, ensuring alignment, clarity and continuous delivery of value. • Coordinate Bowe’s team of analysts and specialists, ensuring technical excellence, process improvement and results orientation. • Manage and optimize use of marketing and sales tools (CRM, marketing automation, paid media, analytics, commercial intelligence).

🎯 Requirements

• Availability for occasional travel. • Proven experience in B2B marketing, particularly in technology segments and consultative selling. • Hands-on proficiency with ABM strategies and tools. • Experience with demand-generation and ABM projects for high-average-ticket solutions and long decision cycles. • Ability to lead and coordinate multidisciplinary teams. • Bachelor's degree in Marketing, Business Administration, Communications or related fields. • Familiarity with tools such as HubSpot, Salesforce, RD Station, Apollo, 6sense, ZoomInfo or similar.

🏖️ Benefits

• Life insurance • TotalPass • Wellhub • Paid annual leave • Health insurance (DIT)