Digital Experience Specialist

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October 21

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Brafton Inc.

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Brafton is what happens when a bunch of creative geniuses get their hands on killer marketing data and tech. Our goal: Simplify high-impact content marketing with Brafton’s platform, strategy and content creation services.We've been at the forefront of content marketing since 2008, with offices in Boston, Chicago, San Francisco, London and Sydney. There’s nothing our global team of SEOs, social media mavens, wordsmiths, designers, developers, videographers and consultants can’t create:Search Performance Briefs. End-to-end inbound strategies.Landing pages.Blog posts.eBooks.White papers.Infographics.Press releases.Videos & animations.Newsletters, drips & other email content.Web design, development and UX.Much more.Content marketing is our calling. We follow it to ROI for our customers.

201 - 500 employees

Founded 2008

📋 Description

• Analyze website performance metrics to inform strategic recommendations • Lead content audits and create Keep-Update-Delete reports • Develop intuitive navigation structures and information architecture • Design and build website content using platforms such as WordPress (Elementor), HubSpot, Webflow, and others. • Provide UX and CRO-focused feedback on wireframes and visual designs • Ensure alignment with client brand messaging and visual identity • Co-lead the project delivery process alongside a Project Manager • Contribute to user journey mapping and documentation • Conduct quality assurance (QA) reviews of built pages to ensure content accuracy, design consistency, and functional integrity across devices and browsers • Propose and implement A/B and multivariate tests to support continuous improvement • Conduct qualitative research, including stakeholder interviews and persona development • Conduct information architecture (IA) and UX audits, including heuristic evaluations and gap analysis • Support brand messaging strategy and product positioning • Collaborate on naming, copy tone, and style guidance deliverables • Analyze digital properties such as YouTube channels for branding, UX, and conversion opportunities

🎯 Requirements

• Bachelor’s degree preferred • Minimum 2 years of relevant experience in UX, web design, digital strategy, or content marketing • Excellent communication skills—written, verbal, and visual • Proficiency with spreadsheets (e.g., Google Sheets, Excel) • Working knowledge of UX, CRO, and content best practices • Comfortable with CMS platforms like WordPress, Webflow, and HubSpot • Experience with visual page builders (e.g., Elementor, Webflow) is a strong plus • Fluency in CSS is highly desirable • Understanding of the modern digital marketing landscape