BrandActive
B2B • Marketing
BrandActive is a company specializing in rebrand implementation and marketing and brand operations. They offer expertise in financial analysis, strategy, and logistics of rebranding, helping organizations manage brand changes efficiently. Their services are crucial for companies undergoing mergers and acquisitions or shifts in brand strategy. BrandActive provides solutions to optimize brand management, reduce costs, and effectively handle brand changes, even in challenging times such as during the COVID-19 pandemic. They aim to help businesses achieve more, spend less, and build better brands by streamlining their marketing and brand operations.
51 - 200 employees
Founded 1999
🤝 B2B
Chief of Staff
Job not on LinkedIn
November 20
BrandActive
B2B • Marketing
BrandActive is a company specializing in rebrand implementation and marketing and brand operations. They offer expertise in financial analysis, strategy, and logistics of rebranding, helping organizations manage brand changes efficiently. Their services are crucial for companies undergoing mergers and acquisitions or shifts in brand strategy. BrandActive provides solutions to optimize brand management, reduce costs, and effectively handle brand changes, even in challenging times such as during the COVID-19 pandemic. They aim to help businesses achieve more, spend less, and build better brands by streamlining their marketing and brand operations.
51 - 200 employees
Founded 1999
🤝 B2B
📋 Description
• Serve as the operational backbone for BrandActive’s go-to-market (GTM) strategy • Create, own and evolve the GTM initiative tracker and performance scorecard • Drive cross-functional alignment and execution readiness • Serve as a people leader, setting clear expectations and providing coaching • Lead weekly workstream check-ins and campaign timeline reviews • Track execution progress on major initiatives • Support social selling and partnership enablement • Manage the execution layer of strategic offering development • Hold vendors accountable to delivery milestones • Continuously assess operational health and performance blockers • Serve as the internal point of coordination for external agency collaboration • Maintain visibility into partner relationship progress
🎯 Requirements
• 7+ years of experience in operations, strategic project leadership, or business transformation • Demonstrated success in orchestrating complex cross-functional initiatives • Skilled at creating structure and momentum in fast-paced environments • Brings a commercial lens to decision-making • Experience working closely with sales or marketing teams • Comfortable serving as the connective tissue across leadership, sales, and marketing • Confident communicator with strong interpersonal skills • Familiarity with GTM tools such as HubSpot, 6sense or Outreach
🏖️ Benefits
• Professional development • Flexible work arrangements
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