Marketing Operations Manager

November 7

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brightwheel

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Education • SaaS

brightwheel is a comprehensive childcare management software offering solutions for preschools, child care centers, and parents. It streamlines administrative tasks such as billing, payroll, communication, and curriculum planning through its user-friendly app. Brightwheel helps educators and families connect more effectively and is designed to save time on routine tasks, enhancing operational efficiency in childcare settings.

201 - 500 employees

Founded 2014

📚 Education

☁️ SaaS

💰 $55M Series C on 2021-02

📋 Description

• Own and optimize Brightwheel’s marketing technology stack (HubSpot, Salesforce, Chili Piper, and related tools). • Build and maintain automation workflows for lead management, campaign tracking, scoring, and routing. • Partner closely with Demand Gen, Lifecycle, and Sales Ops to ensure smooth handoffs and accurate reporting across the funnel. • Develop dashboards and insights that measure marketing performance, pipeline contribution, and ROI. • Drive data quality initiatives and establish governance best practices across marketing systems. • Collaborate with SysOps and Data teams to align technical infrastructure and attribution models. • Lead quarterly planning and goal-setting processes to operationalize marketing OKRs. • Support campaign execution through documentation, enablement, and scalable processes.

🎯 Requirements

• 5–7 years of total experience, including 3+ years in Marketing Operations for a B2B SaaS organization. • Proven success managing and optimizing marketing automation and CRM platforms, with required experience in HubSpot, Salesforce, and Chili Piper. • Experience implementing data flows between systems and building marketing-to-sales attribution models. • Strong analytical and technical skills — comfortable working in BI tools. • Demonstrated ability to translate complex data into actionable business insights. • Track record of cross-functional collaboration and influence across Marketing, Sales, and Operations. • Excellent communication, documentation, and stakeholder-management skills.

🏖️ Benefits

• Healthcare Coverage: Medical, dental, and vision benefits typically valued at $15,000+, with brightwheel providing high coverage for both employees and families • Generous Paid Parental Leave for growing families • Flexible Paid Time Off (PTO) to recharge and relax • 401(k) Enrollment to help you plan for the future • Monthly Remote Productivity Stipend