Director, Paid Media

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November 14

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Blueprint

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Wellness • Healthcare Insurance • eCommerce

Blueprint is a health and wellness company that focuses on optimizing longevity and overall health through scientifically proven supplements, nutrition protocols, and comprehensive biomarker testing. Founded by Bryan Johnson, the company aims to empower individuals with data-driven health insights and tailored nutrition plans, promoting healthier lifestyles and better aging. Blueprint's offerings include Starter Kits, Supplements, Meals, and at-home tests for various health metrics, designed to help customers take control of their health journey.

501 - 1000 employees

Founded 2013

🧘 Wellness

⚕️ Healthcare Insurance

🛍️ eCommerce

📋 Description

• **Position Responsibilities:** • - Develop a strong cross-channel acquisition strategy that maximizes scale while maintaining CAC, CPA, and ROAS targets. • - Oversee forecasting, budget allocation, and pacing to hit weekly, monthly, and quarterly growth goals. • - Partner with Creative to develop high-performing ad concepts informed by data, customer insights, and channel best practices. • - Manage testing roadmap and identify new platform opportunities and pilot innovative tactics to expand reach and improve efficiency. • - Own performance reporting, highlighting insights, opportunities, and risks to senior leadership. • - Partner with analytics vendors and internal team to improve attribution models, MMM/MTA, incrementality testing, and data-driven decision-making.

🎯 Requirements

• **Basic Qualifications/skills:** • - 8+ years of experience in paid media, growth marketing, or performance marketing roles. • - Deep experience managing large multi-channel budgets for DTC or ecommerce brands. • - Proven track record scaling acquisition programs while managing efficiency metrics (CAC, ROAS, MER). • - Strong analytical skills with proficiency in data-driven decision-making and testing methodologies. • - Experience managing and developing teams. • - Ability to thrive in a fast-paced, high-growth environment with shifting priorities.

🏖️ Benefits

• **Salary Range: $140,000-190,000**