Director, Shortform Content

Job not on LinkedIn

🕒 July 22

🇺🇸 United States – Remote

💵 $175k - $200k / year

⏰ Full Time

🔴 Lead

✍️ Content Marketing Manager

🦅 H1B Visa Sponsor

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Logo of Blueprint

Blueprint

501 - 1000 employees

Founded 2013

🏥 Healthcare

💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

Blueprint is a health and wellness company that focuses on optimizing longevity and overall health through scientifically proven supplements, nutrition protocols, and comprehensive biomarker testing. Founded by Bryan Johnson, the company aims to empower individuals with data-driven health insights and tailored nutrition plans, promoting healthier lifestyles and better aging. Blueprint's offerings include Starter Kits, Supplements, Meals, and at-home tests for various health metrics, designed to help customers take control of their health journey.

📋 Description

• Build Kate's short-form social strategy from the ground up — thesis, formats, cadence, and growth plan • Build the operational backbone — a social content calendar, briefing and review workflows, and a publishing cadence that keep a growing team shipping consistently. • Define the storytelling that turns a personal protocol and a new health brand into content people follow and come back to. • Direct creators and editors — write clear briefs and shepherd concepts from ideation through final cut, getting the vision out of a team rather than making everything yourself. • Build and lead the content team — hire and grow creators, editors, and coordination as the brand scales. • Own performance — use analytics to learn what's working and feed it back into strategy. • Partner closely with Kate and the Senior Director of Content on creative direction.

🎯 Requirements

• 5+ years building short-form social/content strategy, ideally 0→1 — a brand or creator taken from blank page to a real, growing audience. • A talent for translating complex or scientific topics into accessible, social-first storytelling.. making rigorous material feel human and shareable. • Experience directing creators and editors — you get the best work out of a team, not by doing it all yourself. • Deep expertise in short-form platforms, Instagram especially — the mechanics of growth, attention, and retention. • Exceptional storytelling instincts and strategic judgment. • Fluency with social analytics and data-informed decision-making.

🏖️ Benefits

• Equity • Benefits

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