Director of Brand & Social

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October 14

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Bloom

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HR Tech • Education • B2B

Bloom is a full-service HR and DEI consulting firm that specializes in providing fractional HR services, recruitment, and diversity, equity, and inclusion training. Since 2017, Bloom has been dedicated to helping companies enhance their HR practices and employee experiences, ensuring that organizations develop inclusive cultures that support growth. With offerings like the Bloom Academy for training and the Petal digital HR hub, Bloom aims to streamline HR processes and provide resources tailored to meet the needs of businesses of all sizes.

2 - 10 employees

Founded 2018

👥 HR Tech

📚 Education

🤝 B2B

📋 Description

• Oversee, coordinate, and produce all marketing campaigns across influencer, social and email, and collaborate with external agency on PR & Affiliate needs. • Bring innovative social and community strategies into all existing campaigns and launches. • Build all social campaign decks, ensuring community connection is at the forefront of all launches. • Write extensive briefs including copy for key campaigns, emails, IG stories, captions, website messaging etc. • Identify product priorities to manage and organize campaign launches. • Manage launch plans and social marketing calendars in Asana. • Lead the creative direction for all social-centric assets. • Plan and execute photo and video content that capture the brand vision. • Attend and lead monthly lifestyle photo and video content productions (travel generally required). • Review, select, and approve campaign photos, videos, reels, ads, emails, and social assets. • Manage pack-ups, image selections for PDP/PLP pages, and homepage features. • Develop and execute marketing strategies that align with Poppy & Peonies’ brand vision and growth objectives. • Support in enhancing and maintaining the brand identity, ensuring consistent messaging and storytelling across all channels. • Support with managing strategic partnerships, collaborations, and influencer/affiliate/UGC programs to elevate brand visibility and growth. • Source and manage influencer programs and content for launches. • Develop and execute social media strategy to drive growth and engagement. • Identify and sort social content in order of performance to optimize launches. • Manage the ideation through execution of all social-centric content, ensuring innovation, virality, and community engagement. • Build, mentor, and lead a high-performing marketing and social team, fostering a collaborative and innovative work environment. • Provide clear direction, feedback, and professional development opportunities to support team growth and performance. • Collaborate closely with Creative and E-commerce teams ensuring cohesion and overall brand direction is optimized. • Manage the Social + Influencer budgets, allocating resources effectively to maximize ROI and campaign impact. • Ensure efficient processes are in place for content production, campaign management, and cross-team collaboration.

🎯 Requirements

• You are a well-rounded brand marketer from the fashion or consumer products space with proven leadership experience, leading both strategy and people. • You bring a creative-first mindset, with a focus on building brand equity, community, and storytelling (vs. pure performance). • You have a genuine passion for fashion and consumer products, paired with a strong eye for trends, aesthetics, and cultural relevance. • You are a strategic thinker and creative storyteller, skilled at developing and executing multi-channel campaigns that drive engagement and growth. • You possess a deep understanding of digital marketing, social platforms, influencer programs, and emerging marketing trends/technologies. • You are a collaborative partner who thrives in cross-functional environments, working closely with Creative, Ecommerce, and external agencies. • You have a track record of building, mentoring, and leading successful marketing and social teams, fostering collaboration, innovation, and high performance. • You are adaptable and resourceful, able to pivot priorities quickly while maintaining focus on long-term brand vision and growth.

🏖️ Benefits

• Annual Salary ranges from $140,000-$160,000 • Performance bonus • 3 weeks of paid vacation per year • 5 additional flex days • Comprehensive flex benefits plan • $250 CAD annual period & menstrual budget • $1,000 CAD annual allowance towards Poppy & Peonies product • $400 CAD home office setup allowance