VP of Marketing

Job not on LinkedIn

October 14

Apply Now

Receive Emails with Similar Jobs

Bloom

WebsiteLinkedInAll Job Openings

HR Tech • Education • B2B

Bloom is a full-service HR and DEI consulting firm that specializes in providing fractional HR services, recruitment, and diversity, equity, and inclusion training. Since 2017, Bloom has been dedicated to helping companies enhance their HR practices and employee experiences, ensuring that organizations develop inclusive cultures that support growth. With offerings like the Bloom Academy for training and the Petal digital HR hub, Bloom aims to streamline HR processes and provide resources tailored to meet the needs of businesses of all sizes.

2 - 10 employees

Founded 2018

👥 HR Tech

📚 Education

🤝 B2B

📋 Description

• Develop and execute marketing strategies that align with Poppy & Peonies’ brand vision and growth objectives. • Drive brand expansion into the US market, tailoring strategies to resonate with new customer bases. • Enhance and maintain the brand identity, ensuring consistent messaging and storytelling across all channels. • Identify and cultivate strategic partnerships, collaborations, and influencer/affiliate/UGC programs to elevate brand visibility and growth. • Build channel pipelines that optimize existing channels, introduce new channels, and contribute to overall brand growth. • Diversify revenue streams, monitoring and measuring revenue attribution. • Define and manage profitability benchmarks across channels, including Meta, Google, email, SMS, affiliates, etc. • Build and maintain spend models grounded in ROI, ensuring alignment with CAC, LTV, ROAS, and contribution margin goals. • Lead the vision and direction of innovative, customer-centric campaign concepts. • Conduct customer research, trend analysis, and mood boarding to inform campaign storytelling. • Create and implement comprehensive launch and go-to-market plans for new products and campaigns. • Monitor and analyze the performance of marketing initiatives, reporting regularly to senior leadership and making data-driven adjustments. • Lead the creative direction for all marketing materials. • Curate and produce creative assets needed for multi-channel campaigns, ensuring alignment with brand standards and objectives. • Oversee all brand content to ensure cohesion, innovating and alignment with brand standards. • Play a key role in expanding the brand’s global footprint, unlocking new markets, and ensuring omni-channel growth that strengthens Poppy & Peonies brand. • Build, mentor, and lead a high-performing marketing team across creative, e-commerce and marketing, fostering a collaborative and innovative work environment. • Provide clear direction, feedback, and professional development opportunities to support team growth and performance. • Collaborate closely with design, e-commerce, and leadership teams to ensure seamless integration of marketing efforts with overall company objectives. • Manage the marketing budget, allocating resources effectively to maximize ROI and campaign impact. • Successfully and accurately track and manage all brand data, reporting, and pacing. • Build long-term Go-To-Market strategies that consider brand expansion, retention and overall business growth. • Manage evaluation and selection of data tools that enable senior leadership to better manage, forecast, and report on the business.

🎯 Requirements

• You are a senior marketing leader with proven success in the fashion or consumer products industry, combining both strategic vision and operational excellence. • You bring a track record of building, scaling, and leading high-performing marketing organizations, including brand, creative, digital, and communications functions. • You are a creative and brand-driven leader, with a keen ability to translate cultural and consumer insights into innovative campaigns that build enduring brand equity. • You have a deep understanding of brand positioning, storytelling, and market differentiation, with experience driving global awareness and engagement. • You possess a strong grasp of digital marketing, social media ecosystems, and emerging technologies, and can balance brand building with performance-driven growth strategies. • You have extensive experience overseeing creative direction and execution, including large-scale campaigns, photoshoots, brand collaborations, and product launches. • You are a collaborative cross-functional leader, skilled at aligning Marketing with Product, Sales, and Executive teams to achieve company-wide goals. • You are an inspiring people leader, known for mentoring and empowering teams, fostering creativity, and driving measurable business impact. • You are adaptable, resourceful, and able to navigate changing priorities with focus, creativity, and resilience.

🏖️ Benefits

• Annual Salary ranges from $200,000-$250,000 • Performance bonus • 4 weeks of paid vacation per year • 5 additional flex days • Comprehensive flex benefits plan • $250 CAD annual period & menstrual budget • $1,000 CAD annual allowance towards Poppy & Peonies product • $400 CAD home office setup allowance