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Marketing Director, Haematology

đź•’ March 7

🇬🇧 United Kingdom – Remote

đź’µ ÂŁ104.9k - ÂŁ131.1k / year

⏰ Full Time

đź”´ Lead

🎯 Chief Marketing Officer (CMO)

đź‘» Ghost score 46%

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Logo of BeOne Medicines

BeOne Medicines

10,000+ employees

Founded 2010

🧬 Biotechnology

🏥 Healthcare

đź’Š Pharmaceuticals

Biotechnology • Healthcare • Pharmaceuticals

BeOne Medicines is a global oncology company domiciled in Switzerland that is discovering and developing innovative treatments that are more affordable and accessible to cancer patients worldwide. With a portfolio spanning hematology and solid tumors, BeOne is expediting the development of its diverse pipeline of novel therapeutics through its internal capabilities and collaborations. With a growing global team of more than 11,000 colleagues spanning six continents, the Company is committed to radically improving access to medicines for far more patients who need them.

đź“‹ Description

• Build and lead the Haematology marketing function • Develop and execute commercialization strategies for existing and future Haematology products in the UK and Ireland • Collaborate with Market Access, Sales, Medical Affairs, global teams, commercialisation partners, external partners, key opinion leaders, key accounts, customers, and patient advocates • Develop overall Haematology strategy, tactical plans, market insights, product forecasts, and scientific/thought leadership strategy • Prepare the commercial market for approval of future Haematology products • Localise and implement marketing programs across events, webinars, congresses, inbound, content syndication, direct mail, and digital advertising • Guide development of tactics, promotional materials, and activities • Establish relationships with KOLs and key accounts and develop relevant customer and patient-advocate content • Steer congress presence, communications, and competitive intelligence • Understand field-force resource gaps and opportunities • Represent BeOne at key meetings and conferences when appropriate • Oversee the Haematology marketing budget and return on investment • Lead, coach, hire, supervise, and develop the marketing team, including one Associate Marketing Director • Foster high performance, engagement, accountability, empowerment, teamwork, and compliance with ethical, legal, and company standards • Keep patient care central to business decisions

🎯 Requirements

• University undergraduate degree in science or business required • Minimum of 10 years of pharmaceutical industry marketing or related experience • UK marketplace launch experience required • Specific knowledge and experience in the haematology market; knowledge in lymphomas highly desirable • Demonstrated success in a small but fast-growing, entrepreneurial commercial environment • Highly skilled in influencing cross-functional teams and interfacing with internal and external stakeholders and scientific and commercial teams • Excellent interpersonal, oral and written communication skills, including ability to synthesise data and deliver a clear overview of commercial strategy, opportunity and risks for the Executive Team • Significant project management experience • Track record of successful customer/HCP/KOL interactions • Excellent communication and presentation skills, in person and virtually • Scientific and solution-oriented mindset; ability to execute in a rapidly changing, ambiguous environment • Willingness to travel approximately 25% of the time • Standard computer skills, including MS Office • Fluency in verbal and written English

🏖️ Benefits

• Equal opportunity employer • Approximately 25% travel

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