Influencer Marketing Manager

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August 26

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Butterfly Conservation

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Charity • Non-profit • Social Impact

Butterfly Conservation is a charity dedicated to protecting butterflies and moths as essential indicators of a healthy environment. The organization engages in conservation efforts, educates the public on the importance of these species, and encourages people to take action to help preserve their habitats. With initiatives like nature reserves and volunteer programs, Butterfly Conservation plays a vital role in addressing the decline of butterfly and moth populations across the UK.

51 - 200 employees

Founded 1968

🤲 Charity

🤝 Non-profit

🌍 Social Impact

📋 Description

• Lead development and execution of influencer marketing campaigns prioritising authentic storytelling and strategic partnerships • Develop tailored strategies, define KPIs, timelines, budgets, and create influencer personas • Identify, vet, recruit and manage influencers; develop and issue custom briefs; draft and finalise contracts • Collaborate with influencers and creative teams to produce authentic, brand-aligned content; approve content concepts and calendars • Lead end-to-end campaign management, ensuring delivery against timelines, budgets, and milestones; conduct regular check-ins • Monitor real-time campaign metrics (reach, engagement, ROI); create dashboards; deliver weekly updates and post-campaign reports with insights • Act as primary client contact; deliver post-campaign presentations and collaborate with internal teams

🎯 Requirements

• Experience developing tailored influencer marketing strategies aligned with client goals • Ability to define KPIs, timelines, budgets, and success benchmarks • Experience identifying, vetting, recruiting, and managing influencers • Experience drafting and finalising influencer briefs and contracts • Experience collaborating with creative teams to produce brand-aligned content and approve concepts • Experience monitoring campaign performance, creating dashboards, and producing reports • Strong client-facing communication and project management skills

🏖️ Benefits

• Hybrid work model offering flexibility for remote work